在点击率预估任务中,我们给出谷歌提出的 Wide & Deep 模型。这一模型融合了适用于学习抽象特征的DNN和适用于大规模稀疏特征的逻谛斯克回归两者的优点,可以作为一种相对成熟的模型框架使用,在工业界也有一定的应用。
在点击率预估任务中,我们首先给出谷歌提出的 Wide & Deep 模型。这一模型融合了适用于学习抽象特征的DNN和适用于大规模稀疏特征的逻谛斯克回归两者的优点,可以作为一种相对成熟的模型框架使用,在工业界也有一定的应用。同时,我们提供基于因子分解机的深度神经网络模型,该模型融合了因子分解机和深度神经网络,分别建模输入属性之间的低阶交互和高阶交互。
- 3.1 [Wide & deep 点击率预估模型](https://github.com/PaddlePaddle/models/tree/develop/ctr)
- 3.1 [Wide & deep 点击率预估模型](https://github.com/PaddlePaddle/models/tree/develop/ctr)
@@ -25,9 +25,10 @@ The language model is important in the field of natural language processing. In
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@@ -25,9 +25,10 @@ The language model is important in the field of natural language processing. In
## 3. Click-Through Rate prediction
## 3. Click-Through Rate prediction
The click-through rate model predicts the probability that a user will click on an ad. This is widely used for advertising technology. Logistic Regression has a good learning performance for large-scale sparse features in the early stages of the development of click-through rate prediction. In recent years, DNN model because of its strong learning ability to gradually take the banner rate of the task of the banner.
The click-through rate model predicts the probability that a user will click on an ad. This is widely used for advertising technology. Logistic Regression has a good learning performance for large-scale sparse features in the early stages of the development of click-through rate prediction. In recent years, DNN model because of its strong learning ability to gradually take the banner rate of the task of the banner.
In the example of click-through rate estimates, we give the Google's Wide & Deep model. This model combines the advantages of DNN and the applicable logistic regression model for DNN and large-scale sparse features.
In the example of click-through rate estimates, we first give the Google's Wide & Deep model. This model combines the advantages of DNN and the applicable logistic regression model for DNN and large-scale sparse features. Then we provide the deep factorization machine for click-through rate prediction. The deep factorization machine combines the factorization machine and deep neural networks to model both low order and high order interactions of input features.