win32ShortcutName -> applicationName

build/gulpfile.vscode.js

@@ -252,7 +252,7 @@ function packageTask(platform, arch, opts) {
 
 			result = es.merge(result, gulp.src('resources/win32/bin/**', { base: 'resources/win32' }))
 				.pipe(shortcutFilter)
-				.pipe(rename(function (f) { f.basename = product.win32ShortcutName; }))
+				.pipe(rename(function (f) { f.basename = product.applicationName; }))
 				.pipe(shortcutFilter.restore);
 		}
 

product.json

 {
 	"nameShort": "Code - OSS",
 	"nameLong": "Code - OSS",
+	"applicationName": "code-oss",
 	"dataFolderName": ".vscode-oss",
 	"win32MutexName": "vscodeoss",
-	"win32ShortcutName": "code-oss",
 	"licenseUrl": "https://github.com/Microsoft/vscode/blob/master/LICENSE.txt",
 	"darwinBundleIdentifier": "com.visualstudio.code.oss",
 	"welcomePage": "http://go.microsoft.com/fwlink/?LinkId=723048"