Switch to code style, keep link to tensorflow.org

README.md

@@ -31,15 +31,17 @@ subscribing to
 ## Installation
 for install current release for CPU-only:
 
-*pip install tensorflow*
+```
+pip install tensorflow
+```
 
 GPU package for CUDA-enabled GPU cards:
 
-*pip install tensorflow-gpu*
-
-
-
+```
+pip install tensorflow-gpu
+```
 
+*See [Installing TensorFlow](https://www.tensorflow.org/install) for instructions on how to install our release binaries or how to build from source.*
 
 People who are a little more adventurous can also try our nightly binaries: