# Sequence Semantic Retrieval Model For News Recommendation
## Introduction
- In news recommendation scenarios, different from traditional systems that recommend entertainment items such as movies or music, there are several new problems to solve. First, very sparse user profile features exist that a user may login a news recommendation app anonymously and a user is likely to read a fresh news item. Second, news are generated or disappeared very fast compare with movies or music. Usually, there will be thousands of news generated in a news recommendation app. The Consumption of news is also fast since users care about newly happenned things. Third, use interests may change frequently in the news recommendation setting. The content of news will affect users' reading behaviors a lot even the category of the news does not belong to users' long-term interest. In news recommendation, reading behaviors are determined by both short-term interest and long-term interest of users.
In news recommendation scenarios, different from traditional systems that recommend entertainment items such as movies or music, there are several new problems to solve.
- Very sparse user profile features exist that a user may login a news recommendation app anonymously and a user is likely to read a fresh news item.
- News are generated or disappeared very fast compare with movies or music. Usually, there will be thousands of news generated in a news recommendation app. The Consumption of news is also fast since users care about newly happenned things.
- User interests may change frequently in the news recommendation setting. The content of news will affect users' reading behaviors a lot even the category of the news does not belong to users' long-term interest. In news recommendation, reading behaviors are determined by both short-term interest and long-term interest of users.
-[GRU4Rec](https://github.com/PaddlePaddle/models/tree/develop/fluid/PaddleRec/gru4rec) models a user's short-term and long-term interest by applying a gated-recurrent-unit on the user's reading history. The generalization ability of recurrent neural network captures users' similarity of reading sequences that alleviates the user profile sparsity problem. However, the paper of GRU4Rec operates on close domain of items that the model predicts which item a user will be interested in through classification method. In news recommendation, news items are dynamic through time that GRU4Rec model can not predict items that do not exist in training dataset. Sequence Semantic Retrieval(SSR) Model shares the similar idea with Multi-Rate Deep Learning for Temporal Recommendation, SIGIR 2016. Sequence Semantic Retrieval Model has two components, one is the matching model part, the other one is the retrieval part. The idea of SSR is to model a user's personalized interest of an item through matching model structure, and the representation of a news item can be computed online even the news item does not exist in training dataset. With the representation of news items, we are able to build an vector indexing service online for news prediction and this is the retrieval part of SSR.
[GRU4Rec](https://github.com/PaddlePaddle/models/tree/develop/fluid/PaddleRec/gru4rec) models a user's short-term and long-term interest by applying a gated-recurrent-unit on the user's reading history. The generalization ability of recurrent neural network captures users' similarity of reading sequences that alleviates the user profile sparsity problem. However, the paper of GRU4Rec operates on close domain of items that the model predicts which item a user will be interested in through classification method. In news recommendation, news items are dynamic through time that GRU4Rec model can not predict items that do not exist in training dataset.
Sequence Semantic Retrieval(SSR) Model shares the similar idea with Multi-Rate Deep Learning for Temporal Recommendation, SIGIR 2016. Sequence Semantic Retrieval Model has two components, one is the matching model part, the other one is the retrieval part.
- The idea of SSR is to model a user's personalized interest of an item through matching model structure, and the representation of a news item can be computed online even the news item does not exist in training dataset.
- With the representation of news items, we are able to build an vector indexing service online for news prediction and this is the retrieval part of SSR.
