`CTR(Click Through Rate)`,即点击率,是“推荐系统/计算广告”等领域的重要指标,对其进行预估是商品推送/广告投放等决策的基础。简单来说,CTR预估对每次广告的点击情况做出预测,预测用户是点击还是不点击。CTR预估模型综合考虑各种因素、特征,在大量历史数据上训练,最终对商业决策提供帮助。本模型实现了下述论文中的logistic_regression模型:
```text
@inproceedings{guo2017deepfm,
title={DeepFM: A Factorization-Machine based Neural Network for CTR Prediction},
author={Huifeng Guo, Ruiming Tang, Yunming Ye, Zhenguo Li and Xiuqiang He},
booktitle={the Twenty-Sixth International Joint Conference on Artificial Intelligence (IJCAI)},