Fix invalid paddle executable file path with pip install  

* put everything in paddle wheel

* update

* update

* fix unitest

* with platform specs

In the original util.cmake. enable_virtualenv.c is always regenerated when cmake files are changed, which leads to the relinking of all the targets depends on paddle_utils.

Add a `paddle usage` command to support collecting demo usage.

* error when paddle has a wrong version number.

For multiple installation of paddle, there might be multiple versions of python package at opt/paddle/share/wheels/. We should install the right version.
Ideally, we should remove the wrong versions when install. But it's not easy to do this with cmake.

Change-Id: Ida8a8d60643ad9e42cf1c85776de9122d5ba1392

* install wheels when invoke paddle script if current python don't
  have paddle packages, or installed a previous version.
* Also add `make install` to travis

ISSUE=4586495

git-svn-id: https://svn.baidu.com/idl/trunk/paddle@1408 1ad973e4-5ce8-4261-8a94-b56d1f490c56