Support separate parse and add callback arguments.
Add new callback so an application can free extension data.
Change return value for send functions so < 0 is an error 0
omits extension and > 0 includes it. This is more consistent
with the behaviour of other functions in OpenSSL.

Modify parse_cb handling so <= 0 is an error.

Make SSL_CTX_set_custom_cli_ext and SSL_CTX_set_custom_cli_ext argument
order consistent.

NOTE: these changes WILL break existing code.

Remove (now inaccurate) in line documentation.
Reviewed-by: NEmilia Käsper <emilia@openssl.org>