Chip model can now be selected directly by matching the modalias name
(instead of filling the .model field in platform_data), and allows the
module to be auto-loaded. Previous behaviour is of course still supported.

Convert the two in-tree users to this feature (icontrol & zeus).
Tested on an Zeus platform (mcp2515).
Signed-off-by: NMarc Zyngier <maz@misterjones.org>
Acked-by: NChristian Pellegrin <chripell@fsfe.org>
Cc: Edwin Peer <epeer@tmtservices.co.za>
Acked-by: NWolfgang Grandegger <wg@grandegger.com>
Signed-off-by: NDavid S. Miller <davem@davemloft.net>