Saves 848 bytes of .rodata strings.

v2: Add parantheses around dev_priv. (Ville Syrjala)
v3: Rebase.
Signed-off-by: NTvrtko Ursulin <tvrtko.ursulin@intel.com>
Reviewed-by: NDavid Weinehall <david.weinehall@linux.intel.com>
Acked-by: NDaniel Vetter <daniel.vetter@ffwll.ch>
Acked-by: NJani Nikula <jani.nikula@linux.intel.com>
Acked-by: NChris Wilson <chris@chris-wilson.co.uk>
Acked-by: NMaarten Lankhorst <maarten.lankhorst@linux.intel.com>