uname -m reports the machine field from the current utsname, which should
reflect the endianness of the system.

This patch reports ELF_PLATFORM for the field, so that everything appears
consistent from userspace.
Signed-off-by: NWill Deacon <will.deacon@arm.com>
Signed-off-by: NCatalin Marinas <catalin.marinas@arm.com>