* use relative link to build instructions from top level readme

* add textfile to readme

* formatting

* make README.BINARY plaintext, move LABELS.md to LABELS, README.txt to README

* exclude README.BINARY still

* remove jdk links/recommmendations

* add script to use DRUIDVERSION in textfile README instead of latest, add links to recommended jdk to build.md

* license

* better readme template, links to latest if does not detect an apache release version

* fix