Reformat readme intro

README.md

-# code-server [!["Latest Release"](https://img.shields.io/github/release/cdr/code-server.svg)](https://github.com/cdr/code-server/releases/latest) [![MIT license](https://img.shields.io/badge/license-MIT-green.svg)](https://github.com/cdr/code-server/blob/master/LICENSE) [![Discord](https://img.shields.io/discord/463752820026376202.svg?label=&logo=discord&logoColor=ffffff&color=7389D8&labelColor=6A7EC2)](https://discord.gg/zxSwN8Z)
+# code-server · [![MIT license](https://img.shields.io/badge/license-MIT-blue.svg)](https://github.com/cdr/code-server/blob/master/LICENSE) [!["Latest Release"](https://img.shields.io/github/release/cdr/code-server.svg)](https://github.com/cdr/code-server/releases/latest) [![Build Status](https://img.shields.io/travis/com/cdr/code-server/master)](https://github.com/cdr/code-server)
 
 `code-server` is [VS Code](https://github.com/Microsoft/vscode) running on a
 remote server, accessible through the browser.
@@ -8,12 +8,12 @@ Try it out:
 docker run -it -p 127.0.0.1:8443:8443 -v "$PWD:/home/coder/project" codercom/code-server
 ```
 
-- Code on your Chromebook, tablet, and laptop with a consistent dev environment.
-  - If you have a Windows or Mac workstation, more easily develop for Linux.
-- Take advantage of large cloud servers to speed up tests, compilations, downloads, and more.
-- Preserve battery life when you're on the go.
-  - All intensive computation runs on your server.
-  - You're no longer running excess instances of Chrome.
+- **Consistent environment:** Code on your Chromebook, tablet, and laptop with a
+  consistent dev environment. develop more easily for Linux if you have a
+  Windows or Mac, and pick up where you left off when switching workstations.
+- **Server-powered:** Take advantage of large cloud servers to speed up tests,
+  compilations, downloads, and more. Preserve battery life when you're on the go
+  since all intensive computation runs on your server.
 
 ![Screenshot](/doc/assets/ide.gif)
 
@@ -22,8 +22,7 @@ docker run -it -p 127.0.0.1:8443:8443 -v "$PWD:/home/coder/project" codercom/cod
 Use [sshcode](https://github.com/codercom/sshcode) for a simple setup.
 
 ### Docker
-See docker oneliner mentioned above. Dockerfile is at
-[/Dockerfile](/Dockerfile).
+See the Docker one-liner mentioned above. Dockerfile is at [/Dockerfile](/Dockerfile).
 
 To debug Golang using the
 [ms-vscode-go extension](https://marketplace.visualstudio.com/items?itemName=ms-vscode.Go),
@@ -32,8 +31,8 @@ arguments when launching code-server with Docker. See
 [#725](https://github.com/cdr/code-server/issues/725) for details.
 
 ### Binaries
-1. [Download a binary](https://github.com/cdr/code-server/releases) (Linux and
-    OS X supported. Windows coming soon).
+1. [Download a binary](https://github.com/cdr/code-server/releases). (Linux and
+    OS X supported. Windows coming soon)
 2. Unpack the downloaded file then run the binary.
 3. In your browser navigate to `localhost:8443`.
 
@@ -41,10 +40,9 @@ arguments when launching code-server with Docker. See
 - For hosting on cloud platforms see [doc/deploy.md](doc/deploy.md).
 
 ### Build
-- If you also plan on developing, set the `OUT` environment variable:
-  `export OUT=/path/to/some/directory`. Otherwise it will build in this
-  directory which will cause issues because `yarn watch` will try to
-  compile the build directory as well.
+- If you also plan on developing, set the `OUT` environment variable. Otherwise
+  it will build in this directory which will cause issues because `yarn watch`
+  will try to compile the build directory as well.
 - For now `@coder/nbin` is a global dependency.
 - Run `yarn build ${codeServerVersion} ${vscodeVersion} ${target} ${arch}` in
   this directory (for example: `yarn build development 1.36.0 linux x64`).
@@ -68,10 +66,10 @@ arguments when launching code-server with Docker. See
 - Run VS Code unit tests against our builds to ensure features work as expected.
 
 ## Extensions
-At the moment we can't use the official VSCode Marketplace. We've created a
+At the moment we can't use the official VS Code Marketplace. We've created a
 custom extension marketplace focused around open-sourced extensions. However,
 you can manually download the extension to your extensions directory. It's also
-possible to host your own marketplace by setting the `SERVICE_URL` and
+possible to set your own marketplace URLs by setting the `SERVICE_URL` and
 `ITEM_URL` environment variables.
 
 ## Telemetry
@@ -106,23 +104,23 @@ the patch in the VS Code source, then run `yarn patch:generate` in this
 directory.
 
 Our changes include:
- - Add a `code-server` schema.
- - Make the extension sidebar work in the browser. Mostly involves removing
-   Node-specific code for the `extensions` channel client and adding a
-   `gallery` channel.
- - Allow multiple extension directories (both user and built-in).
- - Rewrite assets used in the CSS (like icons) or as images to use the base URL.
- - Change the loader to use the base URL.
- - Change the web socket to use the base URL and TLS if necessary.
- - Set the favicon using a relative path.
- - Modify the file service to support writing from an asynchronous stream (for
-   uploading files).
- - Add a file prefix to ignore for temporary files created during upload.
- - Insert our upload service for use in editor windows and explorer.
- - Modify the log level to get its initial setting from the server.
- - Get telemetry working by adding a channel for it.
- - Change a regular expression used for mnemonics so it works on Firefox.
- - Make it possible for us to load code on the client.
+- Add a `code-server` schema.
+- Make the extension sidebar work in the browser. Mostly involves removing
+  Node-specific code for the `extensions` channel client and adding a
+  `gallery` channel.
+- Allow multiple extension directories (both user and built-in).
+- Rewrite assets used in the CSS (like icons) or as images to use the base URL.
+- Change the loader to use the base URL.
+- Change the web socket to use the base URL and TLS if necessary.
+- Set the favicon using a relative path.
+- Modify the file service to support writing from an asynchronous stream (for
+  uploading files).
+- Add a file prefix to ignore for temporary files created during upload.
+- Insert our upload service for use in editor windows and explorer.
+- Modify the log level to get its initial setting from the server.
+- Get telemetry working by adding a channel for it.
+- Change a regular expression used for mnemonics so it works on Firefox.
+- Make it possible for us to load code on the client.
 
 ## License
 [MIT](LICENSE)