diff --git a/src/chart/map/MapView.js b/src/chart/map/MapView.js
index 08d781a7b4ebf8f5e1eb8cbf2ec766fc436a7422..61e4d41ba79de18effe8411b61e8936c08ab1f36 100644
--- a/src/chart/map/MapView.js
+++ b/src/chart/map/MapView.js
@@ -2,6 +2,7 @@ define(function (require) {
 
     // var zrUtil = require('zrender/core/util');
     var graphic = require('../../util/graphic');
+    var zrUtil = require('zrender/core/util');
 
     var MapDraw = require('../../component/helper/MapDraw');
 
@@ -98,14 +99,15 @@ define(function (require) {
                         r: 3
                     },
                     silent: true,
-                    z2: 10
+                    // Do not overlap the first series, on which labels are displayed.
+                    z2: !offset ? 10 : 8
                 });
 
                 // First data on the same region
                 if (!offset) {
                     var fullData = mapModel.mainSeries.getData();
                     var name = originalData.getName(idx);
-                    var labelText = name;
+
                     var fullIndex = fullData.indexOfName(name);
 
                     var itemModel = originalData.getItemModel(idx);
@@ -116,16 +118,31 @@ define(function (require) {
 
                     var onEmphasis = function () {
                         var hoverStyle = graphic.setTextStyle({}, hoverLabelModel, {
-                            text: hoverLabelModel.get('show') ? labelText : null
+                            text: hoverLabelModel.get('show')
+                                ? mapModel.getFormattedLabel(idx, 'emphasis')
+                                : null
                         }, {isRectText: true, forMerge: true});
                         circle.style.extendFrom(hoverStyle);
+                        // Make label upper than others if overlaps.
+                        circle.__mapOriginalZ2 = circle.z2;
+                        circle.z2 += 1;
                     };
 
                     var onNormal = function () {
                         graphic.setTextStyle(circle.style, labelModel, {
-                            text: labelModel.get('show') ? labelText : null,
-                            textPosition: 'bottom'
+                            text: labelModel.get('show')
+                                ? zrUtil.retrieve2(
+                                    mapModel.getFormattedLabel(idx, 'normal'),
+                                    name
+                                )
+                                : null,
+                            textPosition: labelModel.getShallow('position') || 'bottom'
                         }, {isRectText: true});
+
+                        if (circle.__mapOriginalZ2 != null) {
+                            circle.z2 = circle.__mapOriginalZ2;
+                            circle.__mapOriginalZ2 = null;
+                        }
                     };
 
                     polygonGroups.on('mouseover', onEmphasis)
diff --git a/src/component/helper/MapDraw.js b/src/component/helper/MapDraw.js
index daa1ee62983cefe3adc18253fd8da3c40b5183b0..baa481c47f0f0c1ed3bdf609f529932e9d41ebd7 100644
--- a/src/component/helper/MapDraw.js
+++ b/src/component/helper/MapDraw.js
@@ -236,8 +236,13 @@ define(function (require) {
                  || (itemLayout && itemLayout.showLabel)
                  ) {
                     var query = data ? dataIdx : region.name;
-                    var formattedStr = mapOrGeoModel.getFormattedLabel(query, 'normal');
-                    var hoverFormattedStr = mapOrGeoModel.getFormattedLabel(query, 'emphasis');
+                    var formattedStr;
+                    var hoverFormattedStr;
+                    // Consider dataIdx not found.
+                    if (!data || dataIdx >= 0) {
+                        formattedStr = mapOrGeoModel.getFormattedLabel(query, 'normal');
+                        hoverFormattedStr = mapOrGeoModel.getFormattedLabel(query, 'emphasis');
+                    }
                     var textEl = new graphic.Text({
                         position: region.center.slice(),
                         scale: [1 / scale[0], 1 / scale[1]],
@@ -252,7 +257,7 @@ define(function (require) {
                     });
 
                     graphic.setTextStyle(textEl.hoverStyle = {}, hoverLabelModel, {
-                        text: hoverShowLabel ? (hoverFormattedStr || region.name) : null
+                        text: hoverShowLabel ? hoverFormattedStr : null
                     }, {forMerge: true});
 
                     regionGroup.add(textEl);
diff --git a/test/geoLine.html b/test/geoLine.html
index 442f7d1d730943d52da347c8e620676c84fd4714..ad2ef1fbf639011bf90a90e02dee294109a0254c 100644
--- a/test/geoLine.html
+++ b/test/geoLine.html
@@ -326,8 +326,18 @@
                         geo: {
                             map: 'china',
                             label: {
+                                normal: {
+                                    show: true,
+                                    formatter: '{a}',
+                                    // position: 'inside',
+                                    backgroundColor: '#fff',
+                                    padding: [3, 5],
+                                    borderRadius: 3,
+                                    borderWidth: 1,
+                                    borderColor: 'rgba(0,0,0,0.5)',
+                                    color: '#777'
+                                },
                                 emphasis: {
-                                    show: false
                                 }
                             },
                             selectedMode: 'single',
diff --git a/test/map.html b/test/map.html
index 89e9141dab877a1add4b8fefc21cb294d8e95069..f8efd813bebbf7bbbbfe9908617e6da49e832253 100644
--- a/test/map.html
+++ b/test/map.html
@@ -82,7 +82,24 @@
                                 },
                                 label: {
                                     normal: {
-                                        show: true
+                                        show: true,
+                                        formatter: '{b}：{value|{c}}',
+                                        // position: 'inside',
+                                        backgroundColor: '#fff',
+                                        padding: [3, 5],
+                                        borderRadius: 3,
+                                        borderWidth: 1,
+                                        borderColor: 'rgba(0,0,0,0.5)',
+                                        color: '#777',
+                                        rich: {
+                                            value: {
+                                                color: '#019D2D',
+                                                fontSize: 14,
+                                                // fontWeight: 'bold'
+                                                // textBorderWidth: 2,
+                                                // textBorderColor: '#000'
+                                            }
+                                        }
                                     },
                                     emphasis: {
                                         show: true