diff --git a/src/chart/bar/helper.js b/src/chart/bar/helper.js
index 506bb48d95aed0b05763abb88c206e495caa373a..20a0aee59274d2c694d73488fa0192154a3e856b 100644
--- a/src/chart/bar/helper.js
+++ b/src/chart/bar/helper.js
@@ -14,7 +14,7 @@ define(function (require) {
         if (labelModel.get('show')) {
             setLabel(
                 normalStyle, labelModel, color,
-                zrUtil.retrieve(
+                zrUtil.retrieve2(
                     seriesModel.getFormattedLabel(dataIndex, 'normal'),
                     seriesModel.getRawValue(dataIndex)
                 ),
@@ -27,13 +27,9 @@ define(function (require) {
 
         if (hoverLabelModel.get('show')) {
             setLabel(
-                hoverStyle, hoverLabelModel, color,
-                zrUtil.retrieve(
-                    seriesModel.getFormattedLabel(dataIndex, 'emphasis'),
-                    seriesModel.getRawValue(dataIndex)
-                ),
-                labelPositionOutside,
-                true
+                hoverStyle, hoverLabelModel, false,
+                seriesModel.getFormattedLabel(dataIndex, 'emphasis'),
+                labelPositionOutside
             );
         }
         else {
@@ -41,8 +37,8 @@ define(function (require) {
         }
     };
 
-    function setLabel(style, model, color, labelText, labelPositionOutside, isEmphasis) {
-        graphic.setText(style, model, color, isEmphasis);
+    function setLabel(style, model, defaultColor, labelText, labelPositionOutside) {
+        graphic.setText(style, model, defaultColor);
         style.text = labelText;
         if (style.textPosition === 'outside') {
             style.textPosition = labelPositionOutside;
diff --git a/src/chart/custom.js b/src/chart/custom.js
index 84fb20828341ac11005f278a5229f54cc5ec2105..94760dae7afe46f3abba668585ff977703d3d479 100644
--- a/src/chart/custom.js
+++ b/src/chart/custom.js
@@ -340,10 +340,15 @@ define(function (require) {
             var opacity = data.getItemVisual(dataIndexInside, 'opacity');
             opacity != null && (itemStyle.opacity = opacity);
 
-            labelHelper.setTextToStyle(
-                data, dataIndexInside, currLabelValueDim, itemStyle,
-                customSeries, currLabelNormalModel, currVisualColor
-            );
+            if (currLabelValueDim != null) {
+                graphicUtil.setText(itemStyle, currLabelNormalModel, currVisualColor);
+                itemStyle.text = currLabelNormalModel.getShallow('show')
+                    ? zrUtil.retrieve2(
+                        customSeries.getFormattedLabel(dataIndexInside, 'normal'),
+                        data.get(currLabelValueDim, dataIndexInside)
+                    )
+                    : null;
+            }
 
             extra && zrUtil.extend(itemStyle, extra);
             return itemStyle;
@@ -360,10 +365,12 @@ define(function (require) {
 
             var itemStyle = currItemModel.getModel(ITEM_STYLE_EMPHASIS_PATH).getItemStyle();
 
-            labelHelper.setTextToStyle(
-                data, dataIndexInside, currLabelValueDim, itemStyle,
-                customSeries, currLabelEmphasisModel, currVisualColor, true
-            );
+            if (currLabelValueDim != null) {
+                graphicUtil.setText(itemStyle, currLabelEmphasisModel, false);
+                itemStyle.text = currLabelEmphasisModel.getShallow('show')
+                    ? customSeries.getFormattedLabel(dataIndexInside, 'emphasis')
+                    : null;
+            }
 
             extra && zrUtil.extend(itemStyle, extra);
             return itemStyle;
diff --git a/src/chart/funnel/FunnelView.js b/src/chart/funnel/FunnelView.js
index 55e23492526aff2fee041a80658ef860f940a5ad..8e52960d8dab7d7fe357f80fccc8997c5d90a89a 100644
--- a/src/chart/funnel/FunnelView.js
+++ b/src/chart/funnel/FunnelView.js
@@ -38,19 +38,6 @@ define(function (require) {
 
     var funnelPieceProto = FunnelPiece.prototype;
 
-    function setLabelStyle(style, data, idx, state, labelModel, specifiedStyle, isEmphasis) {
-        var position = labelModel.get('position');
-        var isLabelInside = position === 'inside' || position === 'inner' || position === 'center';
-        return graphic.setTextStyle(style, labelModel, zrUtil.extend({
-            textFill: labelModel.getTextColor()
-                || (isLabelInside ? '#fff' : data.getItemVisual(idx, 'color')),
-            text: zrUtil.retrieve(
-                data.hostModel.getFormattedLabel(idx, state),
-                data.getName(idx)
-            )
-        }, specifiedStyle), {forMerge: isEmphasis});
-    }
-
     var opacityAccessPath = ['itemStyle', 'normal', 'opacity'];
     funnelPieceProto.updateData = function (data, idx, firstCreate) {
 
@@ -141,10 +128,15 @@ define(function (require) {
         var labelLineModel = itemModel.getModel('labelLine.normal');
         var labelLineHoverModel = itemModel.getModel('labelLine.emphasis');
 
-        setLabelStyle(labelText.style, data, idx, 'normal', labelModel, {
+        graphic.setTextStyle(labelText.style, labelModel, {
             textAlign: labelLayout.textAlign,
             textVerticalAlign: labelLayout.verticalAlign,
-            textFont: labelLayout.font
+            text: zrUtil.retrieve(data.hostModel.getFormattedLabel(idx, 'normal'), data.getName(idx))
+        }, {
+            defaultTextColor: data.getItemVisual(idx, 'color'),
+            getDefaultTextColor: function (model, opt) {
+                return labelLayout.inside ? '#fff' : opt.defaultTextColor;
+            }
         });
 
         labelText.ignore = labelText.normalIgnore = !labelModel.get('show');
@@ -159,7 +151,10 @@ define(function (require) {
         });
         labelLine.setStyle(labelLineModel.getModel('lineStyle').getLineStyle());
 
-        labelText.hoverStyle = setLabelStyle({}, data, idx, 'emphasis', labelHoverModel, true);
+        labelText.hoverStyle = graphic.setTextStyle({}, labelHoverModel, {
+            text: data.hostModel.getFormattedLabel(idx, 'emphasis')
+        }, {forMerge: true});
+
         labelLine.hoverStyle = labelLineHoverModel.getModel('lineStyle').getLineStyle();
     };
 
diff --git a/src/chart/funnel/funnelLayout.js b/src/chart/funnel/funnelLayout.js
index 8e9825a767e8c105a025064c755e8ce2f312bb7a..8ba2caed0f549a5b3cdc0b755719196935d7fa69 100644
--- a/src/chart/funnel/funnelLayout.js
+++ b/src/chart/funnel/funnelLayout.js
@@ -35,7 +35,7 @@ define(function (require) {
         return indices;
     }
 
-    function labelLayout (data) {
+    function labelLayout(data) {
         data.each(function (idx) {
             var itemModel = data.getItemModel(idx);
             var labelModel = itemModel.getModel('label.normal');
diff --git a/src/chart/heatmap/HeatmapView.js b/src/chart/heatmap/HeatmapView.js
index 489b1bfe34a0065b14a7f0447a95cf7762c2245e..70beeaca606ba883b69246fba40d777141810e4b 100644
--- a/src/chart/heatmap/HeatmapView.js
+++ b/src/chart/heatmap/HeatmapView.js
@@ -191,14 +191,16 @@ define(function (require) {
                 if (rawValue && rawValue[2] != null) {
                     defaultText = rawValue[2];
                 }
-                if (labelModel.getShallow('show')) {
-                    graphic.setText(style, labelModel);
-                    style.text = seriesModel.getFormattedLabel(idx, 'normal') || defaultText;
-                }
-                if (hoverLabelModel.getShallow('show')) {
-                    graphic.setText(hoverStl, hoverLabelModel, null, true);
-                    hoverStl.text = seriesModel.getFormattedLabel(idx, 'emphasis') || defaultText;
-                }
+
+                graphic.setText(style, labelModel);
+                style.text = labelModel.getShallow('show')
+                    ? seriesModel.getFormattedLabel(idx, 'normal') || defaultText
+                    : null;
+
+                graphic.setText(hoverStl, hoverLabelModel, false);
+                hoverStl.text = hoverLabelModel.getShallow('show')
+                    ? seriesModel.getFormattedLabel(idx, 'emphasis')
+                    : null;
 
                 rect.setStyle(style);
 
diff --git a/src/chart/helper/Line.js b/src/chart/helper/Line.js
index 2c93c38872234763909af3ebcbdc118e39f2c48a..ad5880d4a0d01cbefa53e1d83bc9d4ef5e4f288b 100644
--- a/src/chart/helper/Line.js
+++ b/src/chart/helper/Line.js
@@ -264,7 +264,7 @@ define(function (require) {
         }
 
         var visualColor = lineData.getItemVisual(idx, 'color');
-        var visualOpacity = zrUtil.retrieve(
+        var visualOpacity = zrUtil.retrieve3(
             lineData.getItemVisual(idx, 'opacity'),
             lineStyle.opacity,
             1
@@ -312,12 +312,11 @@ define(function (require) {
         // label.afterUpdate = lineAfterUpdate;
         if (showLabel) {
             var labelStyle = graphic.setTextStyle(label.style, labelModel, {
-                text: zrUtil.retrieve(
+                text: zrUtil.retrieve2(
                     seriesModel.getFormattedLabel(idx, 'normal', lineData.dataType),
                     defaultText
-                ),
-                textFill: labelModel.getTextColor() || defaultLabelColor
-            });
+                )
+            }, {defaultTextColor: defaultLabelColor});
 
             label.__textAlign = labelStyle.textAlign;
             label.__verticalAlign = labelStyle.textVerticalAlign;
@@ -327,13 +326,19 @@ define(function (require) {
             label.setStyle('text', null);
         }
         if (hoverShowLabel) {
+            // Only these properties supported in this emphasis style here.
             label.hoverStyle = {
-                text: zrUtil.retrieve(
+                text: zrUtil.retrieve2(
                     seriesModel.getFormattedLabel(idx, 'emphasis', lineData.dataType),
                     defaultText
                 ),
-                textFont: hoverLabelModel.getFont(),
-                textFill: hoverLabelModel.getTextColor() || defaultLabelColor
+                textFill: hoverLabelModel.getTextColor(true),
+                // For merging hover style to normal style, do not use
+                // `hoverLabelModel.getFont()` here.
+                fontStyle: hoverLabelModel.getShallow('fontStyle'),
+                fontWeight: hoverLabelModel.getShallow('fontWeight'),
+                fontSize: hoverLabelModel.getShallow('fontSize'),
+                fontFamily: hoverLabelModel.getShallow('fontFamily')
             };
         }
         else {
diff --git a/src/chart/helper/Symbol.js b/src/chart/helper/Symbol.js
index 6964e2147b8aba80342048d4571b944c7ef5edec..00c00304f9153319a93ece568da8531fc63af968 100644
--- a/src/chart/helper/Symbol.js
+++ b/src/chart/helper/Symbol.js
@@ -224,12 +224,21 @@ define(function (require) {
         }
 
         var valueDim = labelHelper.findLabelValueDim(data);
-        labelHelper.setTextToStyle(
-            data, idx, valueDim, elStyle, seriesModel, labelModel, color
-        );
-        labelHelper.setTextToStyle(
-            data, idx, valueDim, hoverItemStyle, seriesModel, hoverLabelModel, color, true
-        );
+
+        if (valueDim != null) {
+            graphic.setText(elStyle, labelModel, color);
+            elStyle.text = labelModel.getShallow('show')
+                ? zrUtil.retrieve2(
+                    seriesModel.getFormattedLabel(idx, 'normal'),
+                    data.get(valueDim, idx)
+                )
+                : null;
+
+            graphic.setText(hoverItemStyle, hoverLabelModel, false);
+            hoverItemStyle.text = hoverLabelModel.getShallow('show')
+                ? seriesModel.getFormattedLabel(idx, 'emphasis')
+                : null;
+        }
 
         symbolPath.off('mouseover')
             .off('mouseout')
diff --git a/src/chart/helper/labelHelper.js b/src/chart/helper/labelHelper.js
index 23bdc6d6f064bdb2df2b1e6b09e7249a82a5d867..d7015f8f49688ecfab9bcde7a6be2deb60c7e415 100644
--- a/src/chart/helper/labelHelper.js
+++ b/src/chart/helper/labelHelper.js
@@ -4,7 +4,6 @@
 define(function (require) {
 
     var graphic = require('../../util/graphic');
-    var zrUtil = require('zrender/core/util');
     var modelUtil = require('../../util/model');
 
     var helper = {};
@@ -30,20 +29,5 @@ define(function (require) {
         return valueDim;
     };
 
-    helper.setTextToStyle = function (
-        data, dataIndex, valueDim, elStyle, seriesModel, labelModel, color, isEmphasis
-    ) {
-        if (valueDim != null && labelModel.getShallow('show')) {
-            graphic.setText(elStyle, labelModel, color, isEmphasis);
-            elStyle.text = zrUtil.retrieve(
-                seriesModel.getFormattedLabel(dataIndex, 'normal'),
-                data.get(valueDim, dataIndex)
-            );
-        }
-        else {
-            elStyle.text = null;
-        }
-    };
-
     return helper;
 });
\ No newline at end of file
diff --git a/src/chart/map/MapView.js b/src/chart/map/MapView.js
index a084c844001dc13be865047f2271a9d0c84af244..8dd4dcb63904681afe68b89570b419685c1cbc60 100644
--- a/src/chart/map/MapView.js
+++ b/src/chart/map/MapView.js
@@ -119,15 +119,13 @@ define(function (require) {
 
                     var onEmphasis = function () {
                         graphic.setTextStyle(circle.style, hoverLabelModel, {
-                            text: hoverLabelModel.get('show') ? labelText : null,
-                            textFill: hoverLabelModel.getTextColor()
+                            text: hoverLabelModel.get('show') ? labelText : null
                         }, {isRectText: true, forMerge: true});
                     };
 
                     var onNormal = function () {
                         graphic.setTextStyle(circle.style, labelModel, {
-                            text: labelModel.get('show') ? labelText : null,
-                            textFill: labelModel.getTextColor()
+                            text: labelModel.get('show') ? labelText : null
                         }, {isRectText: true});
                     };
 
diff --git a/src/chart/pie/PieView.js b/src/chart/pie/PieView.js
index c2c6226e847a8909d8fbd637d0167c183e495b27..e26c33437ee7b1270273c5b824c06dae6bf012ab 100644
--- a/src/chart/pie/PieView.js
+++ b/src/chart/pie/PieView.js
@@ -96,18 +96,6 @@ define(function (require) {
 
     var piePieceProto = PiePiece.prototype;
 
-    function setLabelStyle(style, data, idx, state, labelModel, labelPosition, specifiedStyle, isEmphasis) {
-        var isLabelInside = labelPosition === 'inside' || labelPosition === 'inner';
-        return graphic.setTextStyle(style, labelModel, zrUtil.extend({
-            textFill: labelModel.getTextColor()
-                || (isLabelInside ? '#fff' : data.getItemVisual(idx, 'color')),
-            opacity: data.getItemVisual(idx, 'opacity'),
-            text: zrUtil.retrieve(
-                data.hostModel.getFormattedLabel(idx, state), data.getName(idx)
-            )
-        }, specifiedStyle), {forMerge: isEmphasis});
-    }
-
     piePieceProto.updateData = function (data, idx, firstCreate) {
 
         var sector = this.childAt(0);
@@ -241,12 +229,17 @@ define(function (require) {
         var labelHoverModel = itemModel.getModel('label.emphasis');
         var labelLineModel = itemModel.getModel('labelLine.normal');
         var labelLineHoverModel = itemModel.getModel('labelLine.emphasis');
-        var labelPosition = labelModel.get('position') || labelHoverModel.get('position');
 
-        setLabelStyle(labelText.style, data, idx, 'normal', labelModel, labelPosition, {
+        graphic.setTextStyle(labelText.style, labelModel, {
             textVerticalAlign: labelLayout.verticalAlign,
             textAlign: labelLayout.textAlign,
-            textFont: labelLayout.font
+            opacity: data.getItemVisual(idx, 'opacity'),
+            text: zrUtil.retrieve(data.hostModel.getFormattedLabel(idx, 'normal'), data.getName(idx))
+        }, {
+            defaultTextColor: data.getItemVisual(idx, 'color'),
+            getDefaultTextColor: function (model, opt) {
+                return labelLayout.inside ? '#fff' : opt.defaultTextColor;
+            }
         });
 
         labelText.ignore = labelText.normalIgnore = !labelModel.get('show');
@@ -262,7 +255,10 @@ define(function (require) {
         });
         labelLine.setStyle(labelLineModel.getModel('lineStyle').getLineStyle());
 
-        labelText.hoverStyle = setLabelStyle({}, data, idx, 'emphasis', labelHoverModel, labelPosition, true);
+        labelText.hoverStyle = graphic.setTextStyle({}, labelHoverModel, {
+            text: data.hostModel.getFormattedLabel(idx, 'emphasis')
+        }, {forMerge: true});
+
         labelLine.hoverStyle = labelLineHoverModel.getModel('lineStyle').getLineStyle();
 
         var smooth = labelLineModel.get('smooth');
diff --git a/src/chart/pie/labelLayout.js b/src/chart/pie/labelLayout.js
index a688931d2a3094872026cf8ee35d11245715c679..1b4a186eec3a9f056866a9760c0f4268a1d57b78 100644
--- a/src/chart/pie/labelLayout.js
+++ b/src/chart/pie/labelLayout.js
@@ -211,8 +211,8 @@ define(function (require) {
                 linePoints: linePoints,
                 textAlign: textAlign,
                 verticalAlign: 'middle',
-                font: font,
-                rotation: labelRotate
+                rotation: labelRotate,
+                inside: isLabelInside
             };
 
             // Not layout the inside label
diff --git a/src/chart/radar/RadarView.js b/src/chart/radar/RadarView.js
index f37aa594947ad9abe2ae265ebec9381137a2ca05..5ff37b0278b5c0e2e8d6637d1ffbb246ca314c9c 100644
--- a/src/chart/radar/RadarView.js
+++ b/src/chart/radar/RadarView.js
@@ -187,13 +187,10 @@ define(function (require) {
                             : null
                     });
 
-                    graphic.setText(symbolPath.hoverStyle, labelHoverModel, color, true);
+                    graphic.setText(symbolPath.hoverStyle, labelHoverModel, true);
                     symbolPath.hoverStyle.text = labelHoverModel.get('show')
-                        ? zrUtil.retrieve(
-                            seriesModel.getFormattedLabel(
-                                idx, 'emphasis', null, symbolPath.__dimIdx
-                            ),
-                            defaultText
+                        ? seriesModel.getFormattedLabel(
+                            idx, 'emphasis', null, symbolPath.__dimIdx
                         )
                         : null;
                 });
diff --git a/src/chart/sankey/SankeyView.js b/src/chart/sankey/SankeyView.js
index d1d43360868122e5adbb0133bd8b84c2c7902e0e..00295a021ef829c9bfd373cf99a9ceab7350d21c 100644
--- a/src/chart/sankey/SankeyView.js
+++ b/src/chart/sankey/SankeyView.js
@@ -135,19 +135,17 @@ define(function (require) {
                     text: labelModel.get('show')
                         ? seriesModel.getFormattedLabel(node.dataIndex, 'normal') || node.id
                         // Use empty string to hide the label
-                        : null,
-                    textFill: labelModel.getTextColor()
+                        : null
                 }, {isRectText: true});
 
                 rect.setStyle('fill', node.getVisual('color'));
 
+                var hoverStyle = node.getModel('itemStyle.emphasis').getItemStyle();
                 graphic.setHoverStyle(rect, zrUtil.extend(
-                    node.getModel('itemStyle.emphasis').getItemStyle(),
-                    graphic.setTextStyle({}, labelHoverModel, {
+                    graphic.setTextStyle(hoverStyle, labelHoverModel, {
                         text: labelHoverModel.get('show')
-                            ? seriesModel.getFormattedLabel(node.dataIndex, 'emphasis') || node.id
-                            : null,
-                        textFill: labelHoverModel.getTextColor()
+                            ? seriesModel.getFormattedLabel(node.dataIndex, 'emphasis')
+                            : null
                     }, {isRectText: true, forMerge: true})
                 ));
 
diff --git a/src/chart/themeRiver/ThemeRiverView.js b/src/chart/themeRiver/ThemeRiverView.js
index ae27d5e21ba7fcac10aab252f968d421b1cec8ef..24eb3c344023483d45cba3b8e7a4d51dc2925bf7 100644
--- a/src/chart/themeRiver/ThemeRiverView.js
+++ b/src/chart/themeRiver/ThemeRiverView.js
@@ -135,7 +135,6 @@ define(function (require) {
                         ? seriesModel.getFormattedLabel(indices[j - 1], 'normal')
                             || data.getName(indices[j - 1])
                         : null,
-                    textFill: labelModel.getTextColor(),
                     textVerticalAlign: 'middle'
                 });
 
diff --git a/src/chart/treemap/TreemapView.js b/src/chart/treemap/TreemapView.js
index 8cbee971b0972b18508fcfe1c8022207903db77e..61f8daba6f1b95f8e2176b3f25579dd14745a75b 100644
--- a/src/chart/treemap/TreemapView.js
+++ b/src/chart/treemap/TreemapView.js
@@ -812,37 +812,32 @@
                 text = iconChar ? iconChar + ' ' + text : text;
             }
 
-            setText(
-                text, normalStyle, nodeModel, upperLabelRect ? PATH_UPPERLABEL_NORMAL : PATH_LABEL_NOAMAL,
-                visualColor, width, height, upperLabelRect
+            var normalLabelModel = nodeModel.getModel(
+                upperLabelRect ? PATH_UPPERLABEL_NORMAL : PATH_LABEL_NOAMAL
             );
-            setText(
-                text, emphasisStyle, nodeModel, upperLabelRect ? PATH_UPPERLABEL_EMPHASIS : PATH_LABEL_EMPHASIS,
-                visualColor, width, height, upperLabelRect, true
-            );
-        }
-
-        function setText(text, style, nodeModel, labelPath, visualColor, width, height, upperLabelRect, isEmphasis) {
-            var labelModel = nodeModel.getModel(labelPath);
+            graphic.setText(normalStyle, normalLabelModel, visualColor);
 
-            graphic.setText(style, labelModel, visualColor, isEmphasis);
+            upperLabelRect && (normalStyle.textPositionRect = zrUtil.clone(upperLabelRect));
 
-            upperLabelRect && (style.textPositionRect = zrUtil.clone(upperLabelRect));
-
-            var textRect = labelModel.getTextRect(text);
-            if (!labelModel.getShallow('show') || textRect.height > height) {
-                style.text = null;
+            var textRect = normalLabelModel.getTextRect(text);
+            if (!normalLabelModel.getShallow('show') || textRect.height > height) {
+                normalStyle.text = null;
             }
             else if (textRect.width > width) {
-                style.text = labelModel.get('ellipsis')
-                    ? labelModel.truncateText(
+                normalStyle.text = normalLabelModel.get('ellipsis')
+                    ? normalLabelModel.truncateText(
                         text, width, null, {minChar: 2}
                     )
                     : null;
             }
             else {
-                style.text = text;
+                normalStyle.text = text;
             }
+
+            var emphasisLabelModel = nodeModel.getModel(
+                upperLabelRect ? PATH_UPPERLABEL_EMPHASIS : PATH_UPPERLABEL_EMPHASIS
+            );
+            graphic.setText(emphasisStyle, emphasisLabelModel, false);
         }
 
         function giveGraphic(storageName, Ctor, depth, z) {
diff --git a/src/component/calendar/CalendarView.js b/src/component/calendar/CalendarView.js
index 100f3f9a059e42f687f5768517b34d89dcac0dbe..903470a5be0c3bd0cf75067baddc960643cfd3c7 100644
--- a/src/component/calendar/CalendarView.js
+++ b/src/component/calendar/CalendarView.js
@@ -315,10 +315,7 @@ define(function (require) {
                     this._yearTextPositionControl(posPoints[pos], orient, pos, margin)
                 )
             );
-            graphic.setTextStyle(yearText.style, yearLabel, {
-                text: content,
-                textFill: yearLabel.getTextColor()
-            });
+            graphic.setTextStyle(yearText.style, yearLabel, {text: content});
 
             group.add(yearText);
         },
@@ -408,10 +405,7 @@ define(function (require) {
 
                 var monthText = new graphic.Text({z2: 30});
                 zrUtil.extend(
-                    graphic.setTextStyle(monthText.style, monthLabel, {
-                        text: content,
-                        textFill: monthLabel.getTextColor()
-                    }),
+                    graphic.setTextStyle(monthText.style, monthLabel, {text: content}),
                     this._monthTextPositionControl(tmp, isCenter, orient, pos, margin)
                 );
 
@@ -484,10 +478,7 @@ define(function (require) {
                 var weekText = new graphic.Text({z2: 30});
 
                 zrUtil.extend(
-                    graphic.setTextStyle(weekText.style, dayLabel, {
-                        text: nameMap[day],
-                        textFill: dayLabel.getTextColor()
-                    }),
+                    graphic.setTextStyle(weekText.style, dayLabel, {text: nameMap[day]}),
                     this._weekTextPositionControl(point, orient, pos, margin, cellSize)
                 );
                 group.add(weekText);
diff --git a/src/component/helper/MapDraw.js b/src/component/helper/MapDraw.js
index 882adc6d8f86fc18fd2f6db59d3ab252f41cce74..daa1ee62983cefe3adc18253fd8da3c40b5183b0 100644
--- a/src/component/helper/MapDraw.js
+++ b/src/component/helper/MapDraw.js
@@ -247,14 +247,12 @@ define(function (require) {
 
                     graphic.setTextStyle(textEl.style, labelModel, {
                         text: showLabel ? (formattedStr || region.name) : null,
-                        textFill: labelModel.getTextColor(),
                         textAlign: 'center',
                         textVerticalAlign: 'middle'
                     });
 
                     graphic.setTextStyle(textEl.hoverStyle = {}, hoverLabelModel, {
-                        text: hoverShowLabel ? (hoverFormattedStr || region.name) : null,
-                        textFill: hoverLabelModel.getTextColor()
+                        text: hoverShowLabel ? (hoverFormattedStr || region.name) : null
                     }, {forMerge: true});
 
                     regionGroup.add(textEl);
diff --git a/src/component/marker/MarkAreaView.js b/src/component/marker/MarkAreaView.js
index 27b5a768595f54bb0ec4dbd0245c0835bbfb851c..2325bbdbe0ffcdfc71b4df80d36543bdcc31e3f3 100644
--- a/src/component/marker/MarkAreaView.js
+++ b/src/component/marker/MarkAreaView.js
@@ -226,27 +226,18 @@ define(function (require) {
                 var defaultValue = areaData.getName(idx) || '';
                 var textColor = color || polygon.style.fill;
 
-                if (labelModel.getShallow('show')) {
-                    graphic.setText(polygon.style, labelModel, textColor);
-                    polygon.style.text = zrUtil.retrieve(
+                graphic.setText(polygon.style, labelModel, textColor);
+                polygon.style.text = labelModel.getShallow('show')
+                    ? zrUtil.retrieve(
                         maModel.getFormattedLabel(idx, 'normal'),
                         defaultValue
-                    );
-                }
-                else {
-                    polygon.style.text = null;
-                }
+                    )
+                    : null;
 
-                if (labelHoverModel.getShallow('show')) {
-                    graphic.setTextStyle(polygon.hoverStyle, labelHoverModel, textColor, true);
-                    polygon.hoverStyle.text = zrUtil.retrieve(
-                        maModel.getFormattedLabel(idx, 'emphasis'),
-                        defaultValue
-                    );
-                }
-                else {
-                    polygon.hoverStyle.text = null;
-                }
+                graphic.setText(polygon.hoverStyle, labelHoverModel, false);
+                polygon.hoverStyle.text = labelHoverModel.getShallow('show')
+                    ? maModel.getFormattedLabel(idx, 'emphasis')
+                    : null;
 
                 graphic.setHoverStyle(polygon, {});
 
diff --git a/src/component/timeline/SliderTimelineView.js b/src/component/timeline/SliderTimelineView.js
index 686865695e6b0206e1975cdb2fed65ac954f311d..48ce1011bea70737540cefe1ccb44639ea2e5df0 100644
--- a/src/component/timeline/SliderTimelineView.js
+++ b/src/component/timeline/SliderTimelineView.js
@@ -403,17 +403,16 @@ define(function (require) {
                 var hoverLabelModel = itemModel.getModel('label.emphasis');
                 var tickCoord = axis.dataToCoord(tick);
                 var textEl = new graphic.Text({
-                    style: graphic.setTextStyle({}, normalLabelModel, {
-                        text: labels[dataIndex],
-                        textAlign: layoutInfo.labelAlign,
-                        textVerticalAlign: layoutInfo.labelBaseline,
-                        textFill: normalLabelModel.getTextColor()
-                    }),
                     position: [tickCoord, 0],
                     rotation: layoutInfo.labelRotation - layoutInfo.rotation,
                     onclick: bind(this._changeTimeline, this, dataIndex),
                     silent: false
                 });
+                graphic.setTextStyle(textEl.style, normalLabelModel, {
+                    text: labels[dataIndex],
+                    textAlign: layoutInfo.labelAlign,
+                    textVerticalAlign: layoutInfo.labelBaseline
+                });
 
                 group.add(textEl);
                 graphic.setHoverStyle(
diff --git a/src/component/toolbox/ToolboxView.js b/src/component/toolbox/ToolboxView.js
index 2ddd7f55148cff135a6e3a94b1ab7dd3872899fa..10491a322ca74518ab59ab746710db4a2326bf35 100644
--- a/src/component/toolbox/ToolboxView.js
+++ b/src/component/toolbox/ToolboxView.js
@@ -133,7 +133,7 @@ define(function (require) {
                             y: -itemSize / 2,
                             width: itemSize,
                             height: itemSize
-                        }                        
+                        }
                     );
                     path.setStyle(iconStyleModel.getModel('normal').getItemStyle());
                     path.hoverStyle = iconStyleModel.getModel('emphasis').getItemStyle();
@@ -181,7 +181,7 @@ define(function (require) {
                 // May be background element
                 if (hoverStyle && titleText) {
                     var rect = textContain.getBoundingRect(
-                        titleText, hoverStyle.font
+                        titleText, textContain.makeFont(hoverStyle)
                     );
                     var offsetX = icon.position[0] + group.position[0];
                     var offsetY = icon.position[1] + group.position[1] + itemSize;
diff --git a/src/model/mixin/textStyle.js b/src/model/mixin/textStyle.js
index cec72aa618f3364a5aaa5c463a9d2b79324d9984..4c8509cf094a3a65718b0eac7e43d6da2bd457cb 100644
--- a/src/model/mixin/textStyle.js
+++ b/src/model/mixin/textStyle.js
@@ -8,12 +8,13 @@ define(function (require) {
     return {
         /**
          * Get color property or get color from option.textStyle.color
+         * @param {boolean} [noDefault]
          * @return {string}
          */
-        getTextColor: function () {
+        getTextColor: function (noDefault) {
             var ecModel = this.ecModel;
             return this.getShallow('color')
-                || (ecModel && ecModel.get(PATH_COLOR));
+                || (!noDefault && ecModel && ecModel.get(PATH_COLOR));
         },
 
         /**
diff --git a/src/util/graphic.js b/src/util/graphic.js
index 78bf8f02522db87e8318021f1d3aa6ab5879597d..6703eac42c2ea86b5d3f45154ac80c617abc3962 100644
--- a/src/util/graphic.js
+++ b/src/util/graphic.js
@@ -16,6 +16,8 @@ define(function(require) {
     var mathMax = Math.max;
     var mathMin = Math.min;
 
+    var EMPTY_OBJ = {};
+
     var graphic = {};
 
     graphic.Group = require('zrender/container/Group');
@@ -265,10 +267,10 @@ define(function(require) {
             // },
             // where properties of `emphasis` may not appear in `normal`. We previously use
             // module:echarts/util/model#defaultEmphasis to merge `normal` to `emphasis`.
-            // But consider rich text, it is impossible to cover all properties in merge.
-            // So we use merge mode when setting style here, where only properties that
-            // is not `null/undefined` can be set. The disadventage: null/undefined can not
-            // be used to remove style any more in `emphasis`.
+            // But consider rich text and setOption in merge mode, it is impossible to cover
+            // all properties in merge. So we use merge mode when setting style here, where
+            // only properties that is not `null/undefined` can be set. The disadventage:
+            // null/undefined can not be used to remove style any more in `emphasis`.
             el.style.extendFrom(el.__hoverStl);
             el.dirty(false);
             el.z2 += 1;
@@ -415,56 +417,68 @@ define(function(require) {
 
     /**
      * Set basic textStyle properties.
-     * @param {Object|module:zrender/graphic/Style} style
+     * @param {Object|module:zrender/graphic/Style} textStyle
      * @param {module:echarts/model/Model} model
      * @param {Object} [specifiedTextStyle] Can be overrided by settings in model.
      * @param {Object} [opt] See `opt` of `setTextStyleCommon`.
      */
-    graphic.setTextStyle = function (style, textStyleModel, specifiedTextStyle, opt) {
-        setTextStyleCommon(style, textStyleModel, opt);
-        specifiedTextStyle && zrUtil.extend(style, specifiedTextStyle);
-        style.dirty && style.dirty();
+    graphic.setTextStyle = function (textStyle, textStyleModel, specifiedTextStyle, opt) {
+        setTextStyleCommon(textStyle, textStyleModel, opt);
+        specifiedTextStyle && zrUtil.extend(textStyle, specifiedTextStyle);
+        textStyle.host && textStyle.host.dirty && textStyle.host.dirty(false);
 
-        return style;
+        return textStyle;
     };
 
     /**
      * Set text option in the style
      * @param {Object} textStyle
      * @param {module:echarts/model/Model} labelModel
-     * @param {string} color
-     * @param {boolean} isEmphasis
+     * @param {string|boolean} defaultColor Default text color.
+     *        If set as false, it will be processed as a emphasis style.
      */
-    graphic.setText = function (textStyle, labelModel, color, isEmphasis) {
-        setTextStyleCommon(textStyle, labelModel, {
-            isRectText: true,
-            forMerge: isEmphasis,
-            defaultTextColor: color
-        });
+    graphic.setText = function (textStyle, labelModel, defaultColor) {
+        var opt = {isRectText: true};
+        if (defaultColor === false) {
+            opt.forMerge = true;
+        }
+        else {
+            opt.defaultTextColor = defaultColor;
+            opt.getDefaultTextColor = getDefaultTextColorForSetText;
+        }
+        setTextStyleCommon(textStyle, labelModel, opt);
+        textStyle.host && textStyle.host.dirty && textStyle.host.dirty(false);
     };
 
+    function getDefaultTextColorForSetText(labelModel, opt, textPosition) {
+        return (textPosition && textPosition.indexOf('inside') >= 0)
+            ? '#fff'
+            : opt.defaultTextColor;
+    }
+
     /**
      * {
      *      disableBox: boolean, Whether diable drawing box of block (outer most).
      *      isRectText: boolean,
      *      autoColor: string, specify a color when color is 'auto',
      *                 for textFill, textStroke, textBackgroundColor, and textBorderColor,
-     *      defaultTextColor: defaultTextColor,
+     *      defaultTextColor: string,
+     *      getDefaultTextColor: function, higher priority than `defaultTextColor`.
      *      forceRich: boolean,
      *      forMerge: boolean
      * }
      */
     function setTextStyleCommon(textStyle, textStyleModel, opt) {
         // Consider there will be abnormal when merge hover style to normal style if given default value.
-        var forMerge = opt && opt.forMerge;
+        opt = opt || EMPTY_OBJ;
 
-        if (opt && opt.isRectText) {
-            textStyle.textPosition = textStyleModel.getShallow('position') || (forMerge ? null : 'inside');
+        if (opt.isRectText) {
+            textStyle.textPosition = textStyleModel.getShallow('position') || (opt.forMerge ? null : 'inside');
             textStyle.textOffset = textStyleModel.getShallow('offset');
             var labelRotate = textStyleModel.getShallow('rotate');
             labelRotate != null && (labelRotate *= Math.PI / 180);
             textStyle.textRotation = labelRotate;
-            textStyle.textDistance = textStyleModel.getShallow('distance') || (forMerge ? null : 5);
+            textStyle.textDistance = textStyleModel.getShallow('distance') || (opt.forMerge ? null : 5);
         }
 
         var ecModel = textStyleModel.ecModel;
@@ -487,29 +501,38 @@ define(function(require) {
 
         setTokenTextStyle(textStyle, textStyleModel, globalTextStyle, opt, true);
 
-        if (opt && opt.forceRich && !opt.textStyle) {
+        if (opt.forceRich && !opt.textStyle) {
             opt.textStyle = {};
         }
 
         return textStyle;
     }
 
-    function setTokenTextStyle(textStyle, textStyleModel, globalTextStyle, opt, isBlock) {
+    function setTokenTextStyle(textStyle, textStyleModel, defaultTextStyle, opt, isBlock) {
         var textPosition = textStyle.textPosition;
-        textStyle.textFill = getAutoColor(textStyleModel.getTextColor(), opt) || (
-            (opt && opt.forMerge)
+        // In merge mode, default value should not be given.
+        defaultTextStyle = !opt.forMerge && defaultTextStyle || EMPTY_OBJ;
+
+        textStyle.textFill = getAutoColor(textStyleModel.getTextColor(opt.forMerge), opt) || (
+            opt.forMerge
                 ? null
-                : (textPosition && textPosition.indexOf('inside') >= 0)
-                ? '#fff'
-                : (opt && opt.defaultTextColor)
+                : opt.getDefaultTextColor
+                ? opt.getDefaultTextColor(textStyleModel, opt, textPosition)
+                : opt.defaultTextColor
         );
 
         textStyle.textStroke = getAutoColor(
-            textStyleModel.getShallow('textBorderColor')
-                || (globalTextStyle && globalTextStyle.textBorderColor)
+            textStyleModel.getShallow('textBorderColor') || defaultTextStyle.textBorderColor
         );
         textStyle.textLineWidth = textStyleModel.getShallow('textBorderWidth');
-        textStyle.textFont = textStyleModel.getFont();
+
+        // Do not use `getFont` here, because merge should be supported, where
+        // part of these properties may be changed in emphasis style, and the
+        // others should remain their original value got from normal style.
+        textStyle.fontStyle = textStyleModel.getShallow('fontStyle') || defaultTextStyle.fontStyle;
+        textStyle.fontWeight = textStyleModel.getShallow('fontWeight') || defaultTextStyle.fontWeight;
+        textStyle.fontSize = textStyleModel.getShallow('fontSize') || defaultTextStyle.fontSize;
+        textStyle.fontFamily = textStyleModel.getShallow('fontFamily') || defaultTextStyle.fontFamily;
 
         textStyle.textAlign = textStyleModel.getShallow('align');
         textStyle.textVerticalAlign = textStyleModel.getShallow('verticalAlign')
@@ -520,7 +543,7 @@ define(function(require) {
         textStyle.textHeight = textStyleModel.getShallow('height');
         textStyle.textTag = textStyleModel.getShallow('tag');
 
-        if (!opt || !isBlock || !opt.disableBox) {
+        if (!isBlock || !opt.disableBox) {
             textStyle.textBackgroundColor = getAutoColor(textStyleModel.getShallow('backgroundColor'), opt);
             textStyle.textPadding = textStyleModel.getShallow('padding');
             textStyle.textBorderColor = getAutoColor(textStyleModel.getShallow('borderColor'), opt);
@@ -534,13 +557,13 @@ define(function(require) {
         }
 
         textStyle.textShadowColor = textStyleModel.getShallow('textShadowColor')
-            || (globalTextStyle && globalTextStyle.textShadowColor);
+            || defaultTextStyle.textShadowColor;
         textStyle.textShadowBlur = textStyleModel.getShallow('textShadowBlur')
-            || (globalTextStyle && globalTextStyle.textShadowBlur);
+            || defaultTextStyle.textShadowBlur;
         textStyle.textShadowOffsetX = textStyleModel.getShallow('textShadowOffsetX')
-            || (globalTextStyle && globalTextStyle.textShadowOffsetX);
+            || defaultTextStyle.textShadowOffsetX;
         textStyle.textShadowOffsetY = textStyleModel.getShallow('textShadowOffsetY')
-            || (globalTextStyle && globalTextStyle.textShadowOffsetY);
+            || defaultTextStyle.textShadowOffsetY;
     }
 
     function getAutoColor(color, opt) {
@@ -548,7 +571,8 @@ define(function(require) {
     }
 
     graphic.getFont = function (opt, ecModel) {
-        var gTextStyleModel = ecModel && ecModel.getModel('textStyle');
+        // ecModel or default text style model.
+        var gTextStyleModel = ecModel || ecModel.getModel('textStyle');
         return [
             // FIXME in node-canvas fontWeight is before fontStyle
             opt.fontStyle || gTextStyleModel && gTextStyleModel.getShallow('fontStyle') || '',