diff --git a/pom.xml b/pom.xml
index 7f73e86cf1f8abed10038b059ad7f88761472c60..47b265d0b4bc2ed6e448c931b65a559e0b965dd5 100644
--- a/pom.xml
+++ b/pom.xml
@@ -25,7 +25,7 @@
 
   <groupId>com.squareup.retrofit</groupId>
   <artifactId>parent</artifactId>
-  <version>2.0.0-SNAPSHOT</version>
+  <version>2.0.0-beta1</version>
   <packaging>pom</packaging>
 
   <name>Retrofit (Parent)</name>
@@ -75,7 +75,7 @@
     <url>http://github.com/square/retrofit</url>
     <connection>scm:git:git://github.com/square/retrofit.git</connection>
     <developerConnection>scm:git:ssh://git@github.com/square/retrofit.git</developerConnection>
-    <tag>HEAD</tag>
+    <tag>parent-2.0.0-beta1</tag>
   </scm>
 
   <issueManagement>
diff --git a/retrofit-adapters/pom.xml b/retrofit-adapters/pom.xml
index b1a7320f8a4f58a75ec1620ea7642e8eb353355d..5786dbdb9f571ef17e90ffc9214bac9a2aaa888c 100644
--- a/retrofit-adapters/pom.xml
+++ b/retrofit-adapters/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.retrofit</groupId>
     <artifactId>parent</artifactId>
-    <version>2.0.0-SNAPSHOT</version>
+    <version>2.0.0-beta1</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
diff --git a/retrofit-adapters/rxjava-mock/pom.xml b/retrofit-adapters/rxjava-mock/pom.xml
index d69458e9a8aab7e3f92fe53d4c3b39732deb26cb..db2cb008ad7e14be7e4f14534423cc15f6eaef2d 100644
--- a/retrofit-adapters/rxjava-mock/pom.xml
+++ b/retrofit-adapters/rxjava-mock/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.retrofit</groupId>
     <artifactId>retrofit-adapters</artifactId>
-    <version>2.0.0-SNAPSHOT</version>
+    <version>2.0.0-beta1</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
diff --git a/retrofit-adapters/rxjava/pom.xml b/retrofit-adapters/rxjava/pom.xml
index 2a0ac8787a90c43d862dd6401e6d6f07f2bfdbe2..be73c50575f0bfdeefd5271c0f9db24517add699 100644
--- a/retrofit-adapters/rxjava/pom.xml
+++ b/retrofit-adapters/rxjava/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.retrofit</groupId>
     <artifactId>retrofit-adapters</artifactId>
-    <version>2.0.0-SNAPSHOT</version>
+    <version>2.0.0-beta1</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
diff --git a/retrofit-converters/gson/pom.xml b/retrofit-converters/gson/pom.xml
index 0cb591aced907577a3c76c040497eebb8950e6e7..d2d1ae27f6d3f5eab3b0ed8c5657fd77c52048d5 100644
--- a/retrofit-converters/gson/pom.xml
+++ b/retrofit-converters/gson/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.retrofit</groupId>
     <artifactId>retrofit-converters</artifactId>
-    <version>2.0.0-SNAPSHOT</version>
+    <version>2.0.0-beta1</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
diff --git a/retrofit-converters/jackson/pom.xml b/retrofit-converters/jackson/pom.xml
index 18d0340b4c13471288c9d429c29a78e5280f1d0f..0168caa0b114718392576c7ca675f34b40b3f8a4 100644
--- a/retrofit-converters/jackson/pom.xml
+++ b/retrofit-converters/jackson/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.retrofit</groupId>
     <artifactId>retrofit-converters</artifactId>
-    <version>2.0.0-SNAPSHOT</version>
+    <version>2.0.0-beta1</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
diff --git a/retrofit-converters/moshi/pom.xml b/retrofit-converters/moshi/pom.xml
index 627c62b99291e2f5cdb5c6bdf1cf3f1395a4cd59..4686d304ca12f037437ac4d34fe40c71ce112366 100644
--- a/retrofit-converters/moshi/pom.xml
+++ b/retrofit-converters/moshi/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.retrofit</groupId>
     <artifactId>retrofit-converters</artifactId>
-    <version>2.0.0-SNAPSHOT</version>
+    <version>2.0.0-beta1</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
diff --git a/retrofit-converters/pom.xml b/retrofit-converters/pom.xml
index 4fe586b8e396b6e33bcdb34a737c2b9ec62e78a4..37ec8c01be8c73db727f4164da061db2da7bda00 100644
--- a/retrofit-converters/pom.xml
+++ b/retrofit-converters/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.retrofit</groupId>
     <artifactId>parent</artifactId>
-    <version>2.0.0-SNAPSHOT</version>
+    <version>2.0.0-beta1</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
diff --git a/retrofit-converters/protobuf/pom.xml b/retrofit-converters/protobuf/pom.xml
index c635c4854afa7c4c165b62f3fe123c7621c3193c..96b3d7efdd262bcc4f721b03f56dd8f2b21e93d4 100644
--- a/retrofit-converters/protobuf/pom.xml
+++ b/retrofit-converters/protobuf/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.retrofit</groupId>
     <artifactId>retrofit-converters</artifactId>
-    <version>2.0.0-SNAPSHOT</version>
+    <version>2.0.0-beta1</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
diff --git a/retrofit-converters/simplexml/pom.xml b/retrofit-converters/simplexml/pom.xml
index 1eba174cb48bf85d9d090a2963b8cdf141c7841c..90b3b0f2eda506567efb158d256343d1407d72b9 100644
--- a/retrofit-converters/simplexml/pom.xml
+++ b/retrofit-converters/simplexml/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.retrofit</groupId>
     <artifactId>retrofit-converters</artifactId>
-    <version>2.0.0-SNAPSHOT</version>
+    <version>2.0.0-beta1</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
diff --git a/retrofit-converters/wire/pom.xml b/retrofit-converters/wire/pom.xml
index d2bf06f14c447ca88418a96658de6150f9b0303b..7e0b4283d22ab634571677a111e1682dd83f817a 100644
--- a/retrofit-converters/wire/pom.xml
+++ b/retrofit-converters/wire/pom.xml
@@ -10,7 +10,7 @@
   <parent>
     <groupId>com.squareup.retrofit</groupId>
     <artifactId>retrofit-converters</artifactId>
-    <version>2.0.0-SNAPSHOT</version>
+    <version>2.0.0-beta1</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
diff --git a/retrofit-mock/pom.xml b/retrofit-mock/pom.xml
index ca7e9fe07f23ca2fd213d543df2c81503575af87..af2007725f18500ac1e9455610137294108a2774 100644
--- a/retrofit-mock/pom.xml
+++ b/retrofit-mock/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.retrofit</groupId>
     <artifactId>parent</artifactId>
-    <version>2.0.0-SNAPSHOT</version>
+    <version>2.0.0-beta1</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
diff --git a/retrofit/pom.xml b/retrofit/pom.xml
index a6d9f549659df54a28661dde75003ce35ea19c14..68f8c7e258e6abedc6bd7d07d64b40b2483e34e2 100644
--- a/retrofit/pom.xml
+++ b/retrofit/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.retrofit</groupId>
     <artifactId>parent</artifactId>
-    <version>2.0.0-SNAPSHOT</version>
+    <version>2.0.0-beta1</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
diff --git a/samples/pom.xml b/samples/pom.xml
index f80ad0afd8055493dc114622960ab8b56ea693e6..86bd49f46183afeb3f107d4a04653ff3e1f5c4c7 100644
--- a/samples/pom.xml
+++ b/samples/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.retrofit</groupId>
     <artifactId>parent</artifactId>
-    <version>2.0.0-SNAPSHOT</version>
+    <version>2.0.0-beta1</version>
     <relativePath>../pom.xml</relativePath>
   </parent>