diff --git a/tools/perf/Documentation/perf-mem.txt b/tools/perf/Documentation/perf-mem.txt
index 1d6092c460dd085401cbe084fed2166d84de105c..73496320fca3f871ac50024aff4a5e1b7def582b 100644
--- a/tools/perf/Documentation/perf-mem.txt
+++ b/tools/perf/Documentation/perf-mem.txt
@@ -56,6 +56,9 @@ OPTIONS
 --all-user::
 	Configure all used events to run in user space.
 
+--ldload::
+	Specify desired latency for loads event.
+
 SEE ALSO
 --------
 linkperf:perf-record[1], linkperf:perf-report[1]
diff --git a/tools/perf/builtin-mem.c b/tools/perf/builtin-mem.c
index 1dc140c5481d61a1639de2fb5bcb2e1021b0dfc5..d608a2c9e48cd219e82697bdfa9331a477e9eeed 100644
--- a/tools/perf/builtin-mem.c
+++ b/tools/perf/builtin-mem.c
@@ -67,6 +67,7 @@ static int __cmd_record(int argc, const char **argv, struct perf_mem *mem)
 	OPT_CALLBACK('e', "event", &mem, "event",
 		     "event selector. use 'perf mem record -e list' to list available events",
 		     parse_record_events),
+	OPT_UINTEGER(0, "ldlat", &perf_mem_events__loads_ldlat, "mem-loads latency"),
 	OPT_INCR('v', "verbose", &verbose,
 		 "be more verbose (show counter open errors, etc)"),
 	OPT_BOOLEAN('U', "--all-user", &all_user, "collect only user level data"),
diff --git a/tools/perf/util/mem-events.c b/tools/perf/util/mem-events.c
index 75465f89a4131bca863e389da525e1d51b90aae2..bbc368e7d1e4f7f9a53a329fac26d28785db9efc 100644
--- a/tools/perf/util/mem-events.c
+++ b/tools/perf/util/mem-events.c
@@ -10,18 +10,33 @@
 #include "debug.h"
 #include "symbol.h"
 
+unsigned int perf_mem_events__loads_ldlat = 30;
+
 #define E(t, n, s) { .tag = t, .name = n, .sysfs_name = s }
 
 struct perf_mem_event perf_mem_events[PERF_MEM_EVENTS__MAX] = {
-	E("ldlat-loads",	"cpu/mem-loads,ldlat=30/P",	"mem-loads"),
+	E("ldlat-loads",	"cpu/mem-loads,ldlat=%u/P",	"mem-loads"),
 	E("ldlat-stores",	"cpu/mem-stores/P",		"mem-stores"),
 };
 #undef E
 
 #undef E
 
+static char mem_loads_name[100];
+static bool mem_loads_name__init;
+
 char *perf_mem_events__name(int i)
 {
+	if (i == PERF_MEM_EVENTS__LOAD) {
+		if (!mem_loads_name__init) {
+			mem_loads_name__init = true;
+			scnprintf(mem_loads_name, sizeof(mem_loads_name),
+				  perf_mem_events[i].name,
+				  perf_mem_events__loads_ldlat);
+		}
+		return mem_loads_name;
+	}
+
 	return (char *)perf_mem_events[i].name;
 }
 
diff --git a/tools/perf/util/mem-events.h b/tools/perf/util/mem-events.h
index 5d6d93066a6e80e492634d6add9ad85f153211e6..7f69bf9d789da77cecd13e432874ca6e689e2a8a 100644
--- a/tools/perf/util/mem-events.h
+++ b/tools/perf/util/mem-events.h
@@ -18,6 +18,7 @@ enum {
 };
 
 extern struct perf_mem_event perf_mem_events[PERF_MEM_EVENTS__MAX];
+extern unsigned int perf_mem_events__loads_ldlat;
 
 int perf_mem_events__parse(const char *str);
 int perf_mem_events__init(void);