diff --git a/drivers/net/ethernet/hisilicon/hns3/hns3_enet.c b/drivers/net/ethernet/hisilicon/hns3/hns3_enet.c
index 577a00f59ed96b82b3f39caf2e7db21f43cec43a..5b704f1fee53468b1596bbab53563e750bab4f23 100644
--- a/drivers/net/ethernet/hisilicon/hns3/hns3_enet.c
+++ b/drivers/net/ethernet/hisilicon/hns3/hns3_enet.c
@@ -1326,11 +1326,11 @@ netdev_tx_t hns3_nic_net_xmit(struct sk_buff *skb, struct net_device *netdev)
 			u64_stats_update_begin(&ring->syncp);
 			ring->stats.sw_err_cnt++;
 			u64_stats_update_end(&ring->syncp);
-			netdev_err(netdev, "no memory to xmit!\n");
-			goto out_err_tx_ok;
 		}
 
-		netdev_err(netdev, "xmit error: %d!\n", buf_num);
+		if (net_ratelimit())
+			netdev_err(netdev, "xmit error: %d!\n", buf_num);
+
 		goto out_err_tx_ok;
 	}