diff --git a/drivers/net/ethernet/mellanox/mlxsw/spectrum.c b/drivers/net/ethernet/mellanox/mlxsw/spectrum.c
index 471478eb1d86ea61569c9e22c8392fe3a354833c..556dca328bb514b84ce6e34f8e01f719d24b6408 100644
--- a/drivers/net/ethernet/mellanox/mlxsw/spectrum.c
+++ b/drivers/net/ethernet/mellanox/mlxsw/spectrum.c
@@ -4894,6 +4894,8 @@ static int mlxsw_sp_init(struct mlxsw_core *mlxsw_core,
 	if (err)
 		return err;
 
+	mlxsw_core_emad_string_tlv_enable(mlxsw_core);
+
 	err = mlxsw_sp_base_mac_get(mlxsw_sp);
 	if (err) {
 		dev_err(mlxsw_sp->bus_info->dev, "Failed to get base mac\n");