diff --git a/drivers/misc/ocxl/config.c b/drivers/misc/ocxl/config.c
index 57a6bb1fd3c955ec8df88ec669b58ca33efede0d..8f2c5d8bd2eee84302c0120a5f1ba06d5e5a2c5b 100644
--- a/drivers/misc/ocxl/config.c
+++ b/drivers/misc/ocxl/config.c
@@ -318,7 +318,7 @@ static int read_afu_name(struct pci_dev *dev, struct ocxl_fn_config *fn,
 		if (rc)
 			return rc;
 		ptr = (u32 *) &afu->name[i];
-		*ptr = val;
+		*ptr = le32_to_cpu((__force __le32) val);
 	}
 	afu->name[OCXL_AFU_NAME_SZ - 1] = '\0'; /* play safe */
 	return 0;