diff --git a/drivers/net/ethernet/intel/fm10k/fm10k.h b/drivers/net/ethernet/intel/fm10k/fm10k.h
index cea0d94d8f5fe6764f662035edd329321f6a573d..bb799b368996cd1ab0264d1d621c586509534e1c 100644
--- a/drivers/net/ethernet/intel/fm10k/fm10k.h
+++ b/drivers/net/ethernet/intel/fm10k/fm10k.h
@@ -164,6 +164,7 @@ struct fm10k_ring_container {
 	unsigned int total_packets;	/* total packets processed this int */
 	u16 work_limit;			/* total work allowed per interrupt */
 	u16 itr;			/* interrupt throttle rate value */
+	u8 itr_scale;			/* ITR adjustment scaler based on PCI speed */
 	u8 count;			/* total number of rings in vector */
 };
 
diff --git a/drivers/net/ethernet/intel/fm10k/fm10k_main.c b/drivers/net/ethernet/intel/fm10k/fm10k_main.c
index 21d49550935e3ba42a01d09910d6e19f11bb281f..d422cd18710131eca660c27a09e8c5c1e31db9ac 100644
--- a/drivers/net/ethernet/intel/fm10k/fm10k_main.c
+++ b/drivers/net/ethernet/intel/fm10k/fm10k_main.c
@@ -1363,7 +1363,7 @@ static bool fm10k_clean_tx_irq(struct fm10k_q_vector *q_vector,
  **/
 static void fm10k_update_itr(struct fm10k_ring_container *ring_container)
 {
-	unsigned int avg_wire_size, packets;
+	unsigned int avg_wire_size, packets, itr_round;
 
 	/* Only update ITR if we are using adaptive setting */
 	if (!ITR_IS_ADAPTIVE(ring_container->itr))
@@ -1375,18 +1375,44 @@ static void fm10k_update_itr(struct fm10k_ring_container *ring_container)
 
 	avg_wire_size = ring_container->total_bytes / packets;
 
-	/* Add 24 bytes to size to account for CRC, preamble, and gap */
-	avg_wire_size += 24;
-
-	/* Don't starve jumbo frames */
-	if (avg_wire_size > 3000)
-		avg_wire_size = 3000;
+	/* The following is a crude approximation of:
+	 *  wmem_default / (size + overhead) = desired_pkts_per_int
+	 *  rate / bits_per_byte / (size + ethernet overhead) = pkt_rate
+	 *  (desired_pkt_rate / pkt_rate) * usecs_per_sec = ITR value
+	 *
+	 * Assuming wmem_default is 212992 and overhead is 640 bytes per
+	 * packet, (256 skb, 64 headroom, 320 shared info), we can reduce the
+	 * formula down to
+	 *
+	 *  (34 * (size + 24)) / (size + 640) = ITR
+	 *
+	 * We first do some math on the packet size and then finally bitshift
+	 * by 8 after rounding up. We also have to account for PCIe link speed
+	 * difference as ITR scales based on this.
+	 */
+	if (avg_wire_size <= 360) {
+		/* Start at 250K ints/sec and gradually drop to 77K ints/sec */
+		avg_wire_size *= 8;
+		avg_wire_size += 376;
+	} else if (avg_wire_size <= 1152) {
+		/* 77K ints/sec to 45K ints/sec */
+		avg_wire_size *= 3;
+		avg_wire_size += 2176;
+	} else if (avg_wire_size <= 1920) {
+		/* 45K ints/sec to 38K ints/sec */
+		avg_wire_size += 4480;
+	} else {
+		/* plateau at a limit of 38K ints/sec */
+		avg_wire_size = 6656;
+	}
 
-	/* Give a little boost to mid-size frames */
-	if ((avg_wire_size > 300) && (avg_wire_size < 1200))
-		avg_wire_size /= 3;
-	else
-		avg_wire_size /= 2;
+	/* Perform final bitshift for division after rounding up to ensure
+	 * that the calculation will never get below a 1. The bit shift
+	 * accounts for changes in the ITR due to PCIe link speed.
+	 */
+	itr_round = ACCESS_ONCE(ring_container->itr_scale) + 8;
+	avg_wire_size += (1 << itr_round) - 1;
+	avg_wire_size >>= itr_round;
 
 	/* write back value and retain adaptive flag */
 	ring_container->itr = avg_wire_size | FM10K_ITR_ADAPTIVE;
@@ -1604,6 +1630,7 @@ static int fm10k_alloc_q_vector(struct fm10k_intfc *interface,
 	q_vector->tx.ring = ring;
 	q_vector->tx.work_limit = FM10K_DEFAULT_TX_WORK;
 	q_vector->tx.itr = interface->tx_itr;
+	q_vector->tx.itr_scale = interface->hw.mac.itr_scale;
 	q_vector->tx.count = txr_count;
 
 	while (txr_count) {
@@ -1632,6 +1659,7 @@ static int fm10k_alloc_q_vector(struct fm10k_intfc *interface,
 	/* save Rx ring container info */
 	q_vector->rx.ring = ring;
 	q_vector->rx.itr = interface->rx_itr;
+	q_vector->rx.itr_scale = interface->hw.mac.itr_scale;
 	q_vector->rx.count = rxr_count;
 
 	while (rxr_count) {
diff --git a/drivers/net/ethernet/intel/fm10k/fm10k_pci.c b/drivers/net/ethernet/intel/fm10k/fm10k_pci.c
index faf81492d009ff2f377ee901237d9a078ec19179..1f0d9bc3bf7b0853899eebb99b962aaca8bd03c5 100644
--- a/drivers/net/ethernet/intel/fm10k/fm10k_pci.c
+++ b/drivers/net/ethernet/intel/fm10k/fm10k_pci.c
@@ -880,7 +880,8 @@ static irqreturn_t fm10k_msix_mbx_vf(int __always_unused irq, void *data)
 
 	/* re-enable mailbox interrupt and indicate 20us delay */
 	fm10k_write_reg(hw, FM10K_VFITR(FM10K_MBX_VECTOR),
-			FM10K_ITR_ENABLE | FM10K_MBX_INT_DELAY);
+			FM10K_ITR_ENABLE | (FM10K_MBX_INT_DELAY >>
+					    hw->mac.itr_scale));
 
 	/* service upstream mailbox */
 	if (fm10k_mbx_trylock(interface)) {
@@ -1111,7 +1112,8 @@ static irqreturn_t fm10k_msix_mbx_pf(int __always_unused irq, void *data)
 
 	/* re-enable mailbox interrupt and indicate 20us delay */
 	fm10k_write_reg(hw, FM10K_ITR(FM10K_MBX_VECTOR),
-			FM10K_ITR_ENABLE | FM10K_MBX_INT_DELAY);
+			FM10K_ITR_ENABLE | (FM10K_MBX_INT_DELAY >>
+					    hw->mac.itr_scale));
 
 	return IRQ_HANDLED;
 }