diff --git a/drivers/net/ethernet/intel/ice/ice_devlink.c b/drivers/net/ethernet/intel/ice/ice_devlink.c
index 511da59bd6f2875d2f167eded45c1a765c01d1c7..f18ce43b7e7408b57e34c4b19f2539885178425b 100644
--- a/drivers/net/ethernet/intel/ice/ice_devlink.c
+++ b/drivers/net/ethernet/intel/ice/ice_devlink.c
@@ -23,7 +23,9 @@ static int ice_info_pba(struct ice_pf *pf, char *buf, size_t len)
 
 	status = ice_read_pba_string(hw, (u8 *)buf, len);
 	if (status)
-		return -EIO;
+		/* We failed to locate the PBA, so just skip this entry */
+		dev_dbg(ice_pf_to_dev(pf), "Failed to read Product Board Assembly string, status %s\n",
+			ice_stat_str(status));
 
 	return 0;
 }