diff --git a/drivers/net/ethernet/intel/i40e/i40e_main.c b/drivers/net/ethernet/intel/i40e/i40e_main.c
index c7f2a0a74dcf9da0c3e71ed21aba98c220670487..9ec6fa292b20e7cbf5c099dc9c27aba4913a988e 100644
--- a/drivers/net/ethernet/intel/i40e/i40e_main.c
+++ b/drivers/net/ethernet/intel/i40e/i40e_main.c
@@ -9767,7 +9767,8 @@ static int i40e_probe(struct pci_dev *pdev, const struct pci_device_id *ent)
 
 	err = i40e_init_shared_code(hw);
 	if (err) {
-		dev_info(&pdev->dev, "init_shared_code failed: %d\n", err);
+		dev_warn(&pdev->dev, "unidentified MAC or BLANK NVM: %d\n",
+			 err);
 		goto err_pf_reset;
 	}