diff --git a/drivers/net/ethernet/via/via-rhine.c b/drivers/net/ethernet/via/via-rhine.c
index 83e6f76eb9654ee2c0ed3ab9a97b91e3cba7ffb5..33949248c829e1d7ab16c5d11a6ca4208efdf43c 100644
--- a/drivers/net/ethernet/via/via-rhine.c
+++ b/drivers/net/ethernet/via/via-rhine.c
@@ -995,8 +995,8 @@ static int rhine_init_one_common(struct device *hwdev, u32 quirks,
 	else
 		name = "Rhine III";
 
-	netdev_info(dev, "VIA %s at 0x%lx, %pM, IRQ %d\n",
-		    name, (long)ioaddr, dev->dev_addr, rp->irq);
+	netdev_info(dev, "VIA %s at %p, %pM, IRQ %d\n",
+		    name, ioaddr, dev->dev_addr, rp->irq);
 
 	dev_set_drvdata(hwdev, dev);