diff --git a/drivers/media/platform/atmel/atmel-isc.c b/drivers/media/platform/atmel/atmel-isc.c
index d89e14524d427faa94a04f2ae9402d621788270f..f2b09ea107b130d8762724fb260f44cd880e6dec 100644
--- a/drivers/media/platform/atmel/atmel-isc.c
+++ b/drivers/media/platform/atmel/atmel-isc.c
@@ -2062,8 +2062,11 @@ static int isc_parse_dt(struct device *dev, struct isc_device *isc)
 			break;
 		}
 
-		subdev_entity->asd = devm_kzalloc(dev,
-				     sizeof(*subdev_entity->asd), GFP_KERNEL);
+		/* asd will be freed by the subsystem once it's added to the
+		 * notifier list
+		 */
+		subdev_entity->asd = kzalloc(sizeof(*subdev_entity->asd),
+					     GFP_KERNEL);
 		if (!subdev_entity->asd) {
 			of_node_put(rem);
 			ret = -ENOMEM;
@@ -2209,6 +2212,7 @@ static int atmel_isc_probe(struct platform_device *pdev)
 						   &subdev_entity->notifier);
 		if (ret) {
 			dev_err(dev, "fail to register async notifier\n");
+			kfree(subdev_entity->asd);
 			goto cleanup_subdev;
 		}