diff --git a/drivers/regulator/core.c b/drivers/regulator/core.c
index 73b7683355cd015791114249defc26fdf2b644cf..4cf1390784e54a2ca04d1177fa50bb9e2fff3c37 100644
--- a/drivers/regulator/core.c
+++ b/drivers/regulator/core.c
@@ -3451,8 +3451,10 @@ int regulator_bulk_get(struct device *dev, int num_consumers,
 		consumers[i].consumer = NULL;
 
 	for (i = 0; i < num_consumers; i++) {
-		consumers[i].consumer = regulator_get(dev,
-						      consumers[i].supply);
+		consumers[i].consumer = _regulator_get(dev,
+						       consumers[i].supply,
+						       false,
+						       !consumers[i].optional);
 		if (IS_ERR(consumers[i].consumer)) {
 			ret = PTR_ERR(consumers[i].consumer);
 			dev_err(dev, "Failed to get supply '%s': %d\n",
diff --git a/drivers/regulator/devres.c b/drivers/regulator/devres.c
index 6ec1d400adae7e444102266385171c5d787110a3..6ad8ab4c578d679ae753ec240b4ae518f6eb35ca 100644
--- a/drivers/regulator/devres.c
+++ b/drivers/regulator/devres.c
@@ -164,8 +164,11 @@ int devm_regulator_bulk_get(struct device *dev, int num_consumers,
 		consumers[i].consumer = NULL;
 
 	for (i = 0; i < num_consumers; i++) {
-		consumers[i].consumer = devm_regulator_get(dev,
-							   consumers[i].supply);
+		consumers[i].consumer = _devm_regulator_get(dev,
+							    consumers[i].supply,
+							    consumers[i].optional ?
+								OPTIONAL_GET :
+								NORMAL_GET);
 		if (IS_ERR(consumers[i].consumer)) {
 			ret = PTR_ERR(consumers[i].consumer);
 			dev_err(dev, "Failed to get supply '%s': %d\n",
diff --git a/include/linux/regulator/consumer.h b/include/linux/regulator/consumer.h
index 9e0e76992be082f68ba6651207fc8b7a4f9bc976..48603506f8de34f417d2f16ec7759c2936ecaddc 100644
--- a/include/linux/regulator/consumer.h
+++ b/include/linux/regulator/consumer.h
@@ -140,6 +140,8 @@ struct regulator;
  *
  * @supply:   The name of the supply.  Initialised by the user before
  *            using the bulk regulator APIs.
+ * @optional: The supply should be considered optional. Initialised by the user
+ *            before using the bulk regulator APIs.
  * @consumer: The regulator consumer for the supply.  This will be managed
  *            by the bulk API.
  *
@@ -149,6 +151,7 @@ struct regulator;
  */
 struct regulator_bulk_data {
 	const char *supply;
+	bool optional;
 	struct regulator *consumer;
 
 	/* private: Internal use */