diff --git a/drivers/gpu/drm/i915/i915_dma.c b/drivers/gpu/drm/i915/i915_dma.c
index a3458fcd83dc9c9e9aa15d85b8381d8abd64a052..fc8ac98c12d74c1a2eefdc5d59c8f88cac9a06c1 100644
--- a/drivers/gpu/drm/i915/i915_dma.c
+++ b/drivers/gpu/drm/i915/i915_dma.c
@@ -1398,10 +1398,10 @@ int i915_driver_load(struct drm_device *dev, unsigned long flags)
 	intel_runtime_pm_put(dev_priv);
 	i915_driver_cleanup_early(dev_priv);
 out_free_priv:
-	kfree(dev_priv);
-
 	i915_load_error(dev_priv, "Device initialization failed (%d)\n", ret);
 
+	kfree(dev_priv);
+
 	return ret;
 }