diff --git a/drivers/video/backlight/jornada720_bl.c b/drivers/video/backlight/jornada720_bl.c
index 2f8af5d786abbb5971aed6cad8c153229a4b4b84..16f593b64427a606093f1c14dce6498ab791a5cb 100644
--- a/drivers/video/backlight/jornada720_bl.c
+++ b/drivers/video/backlight/jornada720_bl.c
@@ -9,6 +9,8 @@
  *
  */
 
+#define pr_fmt(fmt) KBUILD_MODNAME ": " fmt
+
 #include <linux/backlight.h>
 #include <linux/device.h>
 #include <linux/fb.h>
@@ -38,7 +40,7 @@ static int jornada_bl_get_brightness(struct backlight_device *bd)
 	ret = jornada_ssp_byte(GETBRIGHTNESS);
 
 	if (jornada_ssp_byte(GETBRIGHTNESS) != TXDUMMY) {
-		printk(KERN_ERR "bl : get brightness timeout\n");
+		pr_err("get brightness timeout\n");
 		jornada_ssp_end();
 		return -ETIMEDOUT;
 	} else /* exchange txdummy for value */
@@ -59,7 +61,7 @@ static int jornada_bl_update_status(struct backlight_device *bd)
 	if ((bd->props.power != FB_BLANK_UNBLANK) || (bd->props.fb_blank != FB_BLANK_UNBLANK)) {
 		ret = jornada_ssp_byte(BRIGHTNESSOFF);
 		if (ret != TXDUMMY) {
-			printk(KERN_INFO "bl : brightness off timeout\n");
+			pr_info("brightness off timeout\n");
 			/* turn off backlight */
 			PPSR &= ~PPC_LDD1;
 			PPDR |= PPC_LDD1;
@@ -70,7 +72,7 @@ static int jornada_bl_update_status(struct backlight_device *bd)
 
 		/* send command to our mcu */
 		if (jornada_ssp_byte(SETBRIGHTNESS) != TXDUMMY) {
-			printk(KERN_INFO "bl : failed to set brightness\n");
+			pr_info("failed to set brightness\n");
 			ret = -ETIMEDOUT;
 			goto out;
 		}
@@ -81,7 +83,7 @@ static int jornada_bl_update_status(struct backlight_device *bd)
 		   but due to physical layout it is equal to 0, so we simply
 		   invert the value (MAX VALUE - NEW VALUE). */
 		if (jornada_ssp_byte(BL_MAX_BRIGHT - bd->props.brightness) != TXDUMMY) {
-			printk(KERN_ERR "bl : set brightness failed\n");
+			pr_err("set brightness failed\n");
 			ret = -ETIMEDOUT;
 		}
 
@@ -113,7 +115,7 @@ static int jornada_bl_probe(struct platform_device *pdev)
 
 	if (IS_ERR(bd)) {
 		ret = PTR_ERR(bd);
-		printk(KERN_ERR "bl : failed to register device, err=%x\n", ret);
+		pr_err("failed to register device, err=%x\n", ret);
 		return ret;
 	}
 
@@ -125,7 +127,7 @@ static int jornada_bl_probe(struct platform_device *pdev)
 	jornada_bl_update_status(bd);
 
 	platform_set_drvdata(pdev, bd);
-	printk(KERN_INFO "HP Jornada 700 series backlight driver\n");
+	pr_info("HP Jornada 700 series backlight driver\n");
 
 	return 0;
 }
diff --git a/drivers/video/backlight/jornada720_lcd.c b/drivers/video/backlight/jornada720_lcd.c
index 22d231a17e3c4649652ec1992567111e5b70cd6c..635b30523fd598556f674ff31c8d46031475718f 100644
--- a/drivers/video/backlight/jornada720_lcd.c
+++ b/drivers/video/backlight/jornada720_lcd.c
@@ -9,6 +9,8 @@
  *
  */
 
+#define pr_fmt(fmt) KBUILD_MODNAME ": " fmt
+
 #include <linux/device.h>
 #include <linux/fb.h>
 #include <linux/kernel.h>
@@ -44,7 +46,7 @@ static int jornada_lcd_get_contrast(struct lcd_device *dev)
 	jornada_ssp_start();
 
 	if (jornada_ssp_byte(GETCONTRAST) != TXDUMMY) {
-		printk(KERN_ERR "lcd: get contrast failed\n");
+		pr_err("get contrast failed\n");
 		jornada_ssp_end();
 		return -ETIMEDOUT;
 	} else {
@@ -65,7 +67,7 @@ static int jornada_lcd_set_contrast(struct lcd_device *dev, int value)
 
 	/* push the new value */
 	if (jornada_ssp_byte(value) != TXDUMMY) {
-		printk(KERN_ERR "lcd : set contrast failed\n");
+		pr_err("set contrast failed\n");
 		jornada_ssp_end();
 		return -ETIMEDOUT;
 	}
@@ -103,7 +105,7 @@ static int jornada_lcd_probe(struct platform_device *pdev)
 
 	if (IS_ERR(lcd_device)) {
 		ret = PTR_ERR(lcd_device);
-		printk(KERN_ERR "lcd : failed to register device\n");
+		pr_err("failed to register device\n");
 		return ret;
 	}