diff --git a/app/serializers/analytics_stage_entity.rb b/app/serializers/analytics_stage_entity.rb
new file mode 100644
index 0000000000000000000000000000000000000000..72a587c8c1d813506730ba323cfbe1c35849f32a
--- /dev/null
+++ b/app/serializers/analytics_stage_entity.rb
@@ -0,0 +1,12 @@
+class AnalyticsStageEntity < Grape::Entity
+  include EntityDateHelper
+
+  expose :stage, as: :title do |object|
+    object[:stage].to_s.capitalize
+  end
+  expose :description
+
+  expose :median, as: :value do |stage|
+    stage[:median] && !stage[:median].zero? ? distance_of_time_in_words(stage[:median]) : nil
+  end
+end
diff --git a/app/serializers/analytics_stage_serializer.rb b/app/serializers/analytics_stage_serializer.rb
new file mode 100644
index 0000000000000000000000000000000000000000..613cf6874d866750d4497ae0630797008779eece
--- /dev/null
+++ b/app/serializers/analytics_stage_serializer.rb
@@ -0,0 +1,3 @@
+class AnalyticsStageSerializer < BaseSerializer
+  entity AnalyticsStageEntity
+end
diff --git a/lib/gitlab/cycle_analytics/base_stage.rb b/lib/gitlab/cycle_analytics/base_stage.rb
index 70f1e1018c9a6867ab0758a2f58a45923ca60fbf..49d1e6304a91837894c5f65a8a155867c3e423a2 100644
--- a/lib/gitlab/cycle_analytics/base_stage.rb
+++ b/lib/gitlab/cycle_analytics/base_stage.rb
@@ -1,6 +1,8 @@
 module Gitlab
   module CycleAnalytics
     class BaseStage
+      attr_reader :stage, :description
+
       def initialize(project:, options:, stage: stage)
         @project = project
         @options = options
diff --git a/lib/gitlab/cycle_analytics/code_stage.rb b/lib/gitlab/cycle_analytics/code_stage.rb
index 9d28393ce53db5ed945d7da048571fbb39910c4b..f72989c9a7230a41f7ac34e228bbfb955a95426f 100644
--- a/lib/gitlab/cycle_analytics/code_stage.rb
+++ b/lib/gitlab/cycle_analytics/code_stage.rb
@@ -1,6 +1,12 @@
 module Gitlab
   module CycleAnalytics
     class CodeStage < BaseStage
+      def initialize(*args)
+        super(*args)
+
+        @description = "Time until first merge request"
+      end
+
       def median
         @fetcher.calculate_metric(:code,
                                   Issue::Metrics.arel_table[:first_mentioned_in_commit_at],
diff --git a/lib/gitlab/cycle_analytics/issue_stage.rb b/lib/gitlab/cycle_analytics/issue_stage.rb
index 6793cc77976211ca458e8cc7cc17e80f8b169fe9..a2ada238cd283ea164b458f3aa5ca939b903a263 100644
--- a/lib/gitlab/cycle_analytics/issue_stage.rb
+++ b/lib/gitlab/cycle_analytics/issue_stage.rb
@@ -1,6 +1,12 @@
 module Gitlab
   module CycleAnalytics
     class IssueStage < BaseStage
+      def initialize(*args)
+        super(*args)
+
+        @description = "Time before an issue gets scheduled"
+      end
+
       def median
         @fetcher.calculate_metric(:issue,
                                   Issue.arel_table[:created_at],
diff --git a/lib/gitlab/cycle_analytics/plan_stage.rb b/lib/gitlab/cycle_analytics/plan_stage.rb
index 772237087c09926679085806d011aea752042575..c836068c4ef8524deb1b99117756df062de68894 100644
--- a/lib/gitlab/cycle_analytics/plan_stage.rb
+++ b/lib/gitlab/cycle_analytics/plan_stage.rb
@@ -1,6 +1,12 @@
 module Gitlab
   module CycleAnalytics
     class PlanStage < BaseStage
+      def initialize(*args)
+        super(*args)
+
+        @description = "Time before an issue starts implementation"
+      end
+
       def median
         @fetcher.calculate_metric(:plan,
                                   [Issue::Metrics.arel_table[:first_associated_with_milestone_at],
diff --git a/lib/gitlab/cycle_analytics/production_stage.rb b/lib/gitlab/cycle_analytics/production_stage.rb
index 2fb087a8cac60a6faa5a1a66c7b334fdfca77d53..d46d37e1acc86cfe9d68df3464aa1df45a1e8612 100644
--- a/lib/gitlab/cycle_analytics/production_stage.rb
+++ b/lib/gitlab/cycle_analytics/production_stage.rb
@@ -1,6 +1,12 @@
 module Gitlab
   module CycleAnalytics
     class ProductionStage < BaseStage
+      def initialize(*args)
+        super(*args)
+
+        @description = "From issue creation until deploy to production"
+      end
+
       def median
         @fetcher.calculate_metric(:production,
                                   Issue.arel_table[:created_at],
diff --git a/lib/gitlab/cycle_analytics/review_stage.rb b/lib/gitlab/cycle_analytics/review_stage.rb
index ec9f07319e84ec84a2bb8ffb0777cb9ffbe3b489..4159ba5d70d5ad0bc9aeaa7bc909108f4a3fce0f 100644
--- a/lib/gitlab/cycle_analytics/review_stage.rb
+++ b/lib/gitlab/cycle_analytics/review_stage.rb
@@ -1,6 +1,12 @@
 module Gitlab
   module CycleAnalytics
     class ReviewStage < BaseStage
+      def initialize(*args)
+        super(*args)
+
+        @description = "Time between merge request creation and merge/close"
+      end
+
       def median
         @fetcher.calculate_metric(:review,
                                   MergeRequest.arel_table[:created_at],
diff --git a/lib/gitlab/cycle_analytics/staging_stage.rb b/lib/gitlab/cycle_analytics/staging_stage.rb
index 9c67a2aa6fe1c91697e5eb5ba349f445f7531873..cb4398f15ac2efefc3b7f367dba9a96b1dad5fc3 100644
--- a/lib/gitlab/cycle_analytics/staging_stage.rb
+++ b/lib/gitlab/cycle_analytics/staging_stage.rb
@@ -1,6 +1,12 @@
 module Gitlab
   module CycleAnalytics
     class StagingStage < BaseStage
+      def initialize(*args)
+        super(*args)
+
+        @description = "From merge request merge until deploy to production"
+      end
+
       def median
         @fetcher.calculate_metric(:staging,
                                   MergeRequest::Metrics.arel_table[:merged_at],
diff --git a/lib/gitlab/cycle_analytics/test_stage.rb b/lib/gitlab/cycle_analytics/test_stage.rb
index 6bedfdbba6127dd9b9b255e0b1919f80e6fdc72a..3ab93bebd878b4092b9c04e41506478b48e41e2b 100644
--- a/lib/gitlab/cycle_analytics/test_stage.rb
+++ b/lib/gitlab/cycle_analytics/test_stage.rb
@@ -1,6 +1,12 @@
 module Gitlab
   module CycleAnalytics
     class TestStage < BaseStage
+      def initialize(*args)
+        super(*args)
+
+        @description = "Total test time for all commits/merges"
+      end
+
       def median
         @fetcher.calculate_metric(:test,
                                   MergeRequest::Metrics.arel_table[:latest_build_started_at],