diff --git a/layouts/shortcodes/blocks/cover.html b/layouts/shortcodes/blocks/cover.html
index 3031b686c7e34b7247886c6e49223aa4b4d52362..d48cd9a56643af5c4c0be3c88567489ad52e52d6 100644
--- a/layouts/shortcodes/blocks/cover.html
+++ b/layouts/shortcodes/blocks/cover.html
@@ -25,7 +25,7 @@
 {{ end }}
 <section id="{{ $blockID }}" class="row td-cover-block td-cover-block--height-{{ $height }} js-td-cover td-overlay td-overlay--dark -bg-{{ $col_id }}">
   <div class="container td-overlay__inner">
-    <img id="banner-hero-logo" class="hero-logo" src="images/tekton-horizontal-color.png">
+    <img id="banner-hero-logo" class="hero-logo" alt="tekton logotype" src="images/tekton-horizontal-color.png">
     <div class="row">
       <div class="col-6">
         <div class="text-left">
diff --git a/layouts/shortcodes/blocks/manifesto.html b/layouts/shortcodes/blocks/manifesto.html
index d5a052ac01525e79464dfff262ec33b716e8aacd..362ac65be4134c0e9a76ebe7b6b020c171fc66f3 100644
--- a/layouts/shortcodes/blocks/manifesto.html
+++ b/layouts/shortcodes/blocks/manifesto.html
@@ -7,7 +7,7 @@
 	<div class="container" style="max-width: 600px;">
 		<div class="row">
 			<div class="col mb-5 text-center">
-				<a href="https://cd.foundation/"><img src="/partner-logos/cdf.png" class="img-fluid"></a>
+				<a href="https://cd.foundation/"><img src="/partner-logos/cdf.png" alt="cd.foundation" class="img-fluid"></a>
 			</div>
 		</div>
 	</div>
diff --git a/layouts/shortcodes/blocks/partners-alternate.html b/layouts/shortcodes/blocks/partners-alternate.html
index d8bf0f0a8da1619159174253eecec042e54b6ac8..592849eb16114f75dc548b01d21909536f7ba87f 100644
--- a/layouts/shortcodes/blocks/partners-alternate.html
+++ b/layouts/shortcodes/blocks/partners-alternate.html
@@ -5,7 +5,7 @@
     <div class="container" style="max-width: 600px;">
 		<div class="row">
 			<div class="col mb-5 text-center">
-				<a href="https://github.com/tektoncd/friends"><img src="/partner-logos/tekton-friends.png" class="img-fluid"></a>
+				<a href="https://github.com/tektoncd/friends"><img src="/partner-logos/tekton-friends.png" alt="tekton friends" class="img-fluid"></a>
 			</div>
 		</div>
     </div>