diff --git a/include/net/devlink.h b/include/net/devlink.h
index 18d7a051f41218e2e06a1102cf283bb5a5448771..a2da49dd91475bf5db88d96bf5b51018e198bf01 100644
--- a/include/net/devlink.h
+++ b/include/net/devlink.h
@@ -1195,11 +1195,18 @@ devlink_health_report(struct devlink_health_reporter *reporter,
 #if IS_REACHABLE(CONFIG_NET_DEVLINK)
 void devlink_compat_running_version(struct net_device *dev,
 				    char *buf, size_t len);
+int devlink_compat_flash_update(struct net_device *dev, const char *file_name);
 #else
 static inline void
 devlink_compat_running_version(struct net_device *dev, char *buf, size_t len)
 {
 }
+
+static inline int
+devlink_compat_flash_update(struct net_device *dev, const char *file_name)
+{
+	return -EOPNOTSUPP;
+}
 #endif
 
 #endif /* _NET_DEVLINK_H_ */
diff --git a/net/core/devlink.c b/net/core/devlink.c
index 4a1ad0b13e52676ab83c3ffb51870ab7388283de..04d98550c78ce062937feda53adabdc9c38b3d39 100644
--- a/net/core/devlink.c
+++ b/net/core/devlink.c
@@ -6450,6 +6450,36 @@ void devlink_compat_running_version(struct net_device *dev,
 	mutex_unlock(&devlink_mutex);
 }
 
+int devlink_compat_flash_update(struct net_device *dev, const char *file_name)
+{
+	struct devlink_port *devlink_port;
+	struct devlink *devlink;
+
+	mutex_lock(&devlink_mutex);
+	list_for_each_entry(devlink, &devlink_list, list) {
+		mutex_lock(&devlink->lock);
+		list_for_each_entry(devlink_port, &devlink->port_list, list) {
+			int ret = -EOPNOTSUPP;
+
+			if (devlink_port->type != DEVLINK_PORT_TYPE_ETH ||
+			    devlink_port->type_dev != dev)
+				continue;
+
+			mutex_unlock(&devlink_mutex);
+			if (devlink->ops->flash_update)
+				ret = devlink->ops->flash_update(devlink,
+								 file_name,
+								 NULL, NULL);
+			mutex_unlock(&devlink->lock);
+			return ret;
+		}
+		mutex_unlock(&devlink->lock);
+	}
+	mutex_unlock(&devlink_mutex);
+
+	return -EOPNOTSUPP;
+}
+
 static int __init devlink_module_init(void)
 {
 	return genl_register_family(&devlink_nl_family);
diff --git a/net/core/ethtool.c b/net/core/ethtool.c
index d2c47cdf25da743e28315c3f28144258ab1c9ef9..1320e8dce559fd2ae19eb0f54e0dd7f261c7a7a2 100644
--- a/net/core/ethtool.c
+++ b/net/core/ethtool.c
@@ -2038,11 +2038,17 @@ static noinline_for_stack int ethtool_flash_device(struct net_device *dev,
 
 	if (copy_from_user(&efl, useraddr, sizeof(efl)))
 		return -EFAULT;
+	efl.data[ETHTOOL_FLASH_MAX_FILENAME - 1] = 0;
 
-	if (!dev->ethtool_ops->flash_device)
-		return -EOPNOTSUPP;
+	if (!dev->ethtool_ops->flash_device) {
+		int ret;
 
-	efl.data[ETHTOOL_FLASH_MAX_FILENAME - 1] = 0;
+		rtnl_unlock();
+		ret = devlink_compat_flash_update(dev, efl.data);
+		rtnl_lock();
+
+		return ret;
+	}
 
 	return dev->ethtool_ops->flash_device(dev, &efl);
 }