diff --git a/src/node/cli.ts b/src/node/cli.ts
index c4d0d9dd4edad6b5102dc3b9d8583959d4445388..8546866858f63b3fbcd3fa5cdbefed814194d8f4 100644
--- a/src/node/cli.ts
+++ b/src/node/cli.ts
@@ -48,7 +48,7 @@ export interface Args extends VsArgs {
   readonly "reuse-window"?: boolean
   readonly "new-window"?: boolean
 
-  readonly expose?: OptionalString
+  readonly "coder-link"?: OptionalString
 }
 
 interface Option<T> {
@@ -159,10 +159,10 @@ const options: Options<Required<Args>> = {
   log: { type: LogLevel },
   verbose: { type: "boolean", short: "vvv", description: "Enable verbose logging." },
 
-  expose: {
+  "coder-link": {
     type: OptionalString,
     description: `
-      Securely expose code-server via Coder Cloud with the passed name. You'll get a URL like
+      Securely link code-server via Coder Cloud with the passed name. You'll get a URL like
       https://myname.coder-cloud.com at which you can easily access your code-server instance.
       Authorization is done via GitHub. Only the first code-server spawned with the current
       configuration will be accessible.`,
diff --git a/src/node/coder-cloud.ts b/src/node/coder-cloud.ts
index b621b08cdda6d30573635f942b331f0a6bbb5511..c8782812b7102fc72b46d404926992a3877c184f 100644
--- a/src/node/coder-cloud.ts
+++ b/src/node/coder-cloud.ts
@@ -9,7 +9,7 @@ import xdgBasedir from "xdg-basedir"
 
 const coderCloudAgent = path.resolve(__dirname, "../../lib/coder-cloud-agent")
 
-export async function coderCloudExpose(serverName: string): Promise<void> {
+export async function coderCloudLink(serverName: string): Promise<void> {
   const agent = spawn(coderCloudAgent, ["link", serverName], {
     stdio: ["inherit", "inherit", "pipe"],
   })
diff --git a/src/node/entry.ts b/src/node/entry.ts
index 539b3bccdc4be7c54dbcc2230f3d961ee96ab495..42abbc2debb8b4c9f4213e696e306d7a12d943d2 100644
--- a/src/node/entry.ts
+++ b/src/node/entry.ts
@@ -12,7 +12,7 @@ import { StaticHttpProvider } from "./app/static"
 import { UpdateHttpProvider } from "./app/update"
 import { VscodeHttpProvider } from "./app/vscode"
 import { Args, bindAddrFromAllSources, optionDescriptions, parse, readConfigFile, setDefaults } from "./cli"
-import { coderCloudExpose, coderCloudProxy } from "./coder-cloud"
+import { coderCloudLink, coderCloudProxy } from "./coder-cloud"
 import { AuthType, HttpServer, HttpServerOptions } from "./http"
 import { loadPlugins } from "./plugin"
 import { generateCertificate, hash, humanPath, open } from "./util"
@@ -36,6 +36,15 @@ const version = pkg.version || "development"
 const commit = pkg.commit || "development"
 
 const main = async (args: Args, cliArgs: Args, configArgs: Args): Promise<void> => {
+  if (args["coder-link"]) {
+    // If we're being exposed to the cloud, we listen on a random address.
+    args = {
+      ...args,
+      host: "localhost",
+      port: 0,
+    }
+  }
+
   if (!args.auth) {
     args = {
       ...args,
@@ -131,6 +140,22 @@ const main = async (args: Args, cliArgs: Args, configArgs: Args): Promise<void>
     await open(openAddress).catch(console.error)
     logger.info(`Opened ${openAddress}`)
   }
+
+  if (args["coder-link"]) {
+    if (!args["coder-link"].value) {
+      logger.error("You must pass a name to link with coder cloud. See --help")
+      process.exit(1)
+    }
+
+    logger.info(`linking code-server to the cloud with name ${args["coder-link"].value}`)
+
+    try {
+      await coderCloudLink(args["coder-link"].value)
+    } catch (err) {
+      logger.error(err.message)
+      process.exit(1)
+    }
+  }
 }
 
 async function entry(): Promise<void> {
@@ -191,20 +216,6 @@ async function entry(): Promise<void> {
       process.exit(1)
     })
     vscode.on("exit", (code) => process.exit(code || 0))
-  } else if (args["expose"]) {
-    logger.debug("exposing code-server via the coder-cloud agent")
-
-    if (!args["expose"].value) {
-      logger.error("You must pass a name to expose with coder cloud. See --help")
-      process.exit(1)
-    }
-
-    try {
-      await coderCloudExpose(args["expose"].value)
-    } catch (err) {
-      logger.error(err.message)
-      process.exit(1)
-    }
   } else if (process.env.VSCODE_IPC_HOOK_CLI) {
     const pipeArgs: OpenCommandPipeArgs = {
       type: "open",