diff --git a/.editorconfig b/.editorconfig new file mode 100644 index 0000000000000000000000000000000000000000..48e1ea2b67055c5bdb5ea0f47769db1329318274 --- /dev/null +++ b/.editorconfig @@ -0,0 +1,25 @@ +# This file is for unifying the coding style for different editors and IDEs +# editorconfig.org + +# top-most EditorConfig file +root = true + +# every file +[*] +charset = utf-8 +end_of_line = lf +indent_size = 4 +indent_style = space +insert_final_newline = true +trim_trailing_whitespace = true + +# 4 space indentation +[*.py] +indent_size = 4 + +# Tab indentation (no size specified) +[Makefile] +indent_style = tab + +[*.md] +trim_trailing_whitespace = false diff --git a/.eslintignore b/.eslintignore new file mode 100644 index 0000000000000000000000000000000000000000..26571d3e72d90e8b10bd315390262a74d89c4763 --- /dev/null +++ b/.eslintignore @@ -0,0 +1,2 @@ +src/directives +src/utils/throttle.js \ No newline at end of file diff --git a/.eslintrc.js b/.eslintrc.js new file mode 100644 index 0000000000000000000000000000000000000000..242918652770567d8bd14960787e36c93643f7d1 --- /dev/null +++ b/.eslintrc.js @@ -0,0 +1,19 @@ +module.exports = { + root: true, + env: { + node: true + }, + globals: { + $: true, + 'BMap': true + }, + extends: ['plugin:vue/vue3-essential'], + parserOptions: { + parser: 'babel-eslint', + ecmaVersion: 6, + sourceType: 'module' + }, + rules: { + 'vue/script-setup-uses-vars': 'off' + } +}; diff --git a/.gitattributes b/.gitattributes new file mode 100644 index 0000000000000000000000000000000000000000..ad545581dad60ee4b3b77fd5a4c57bda0f4caeec --- /dev/null +++ b/.gitattributes @@ -0,0 +1 @@ +src/styles/**/* linguist-vendored=false \ No newline at end of file diff --git a/.github/ISSUE_TEMPLATE.md b/.github/ISSUE_TEMPLATE.md new file mode 100644 index 0000000000000000000000000000000000000000..1ea9e6fb211467459a27c21a3b4e46425f223f0c --- /dev/null +++ b/.github/ISSUE_TEMPLATE.md @@ -0,0 +1,14 @@ + + diff --git a/.github/PULL_REQUEST_TEMPLATE.md b/.github/PULL_REQUEST_TEMPLATE.md new file mode 100644 index 0000000000000000000000000000000000000000..f86ca903d1091d779f3dd68382d0448e568f6797 --- /dev/null +++ b/.github/PULL_REQUEST_TEMPLATE.md @@ -0,0 +1,5 @@ + + + + + diff --git a/.gitignore b/.gitignore index dc99ae877bb12722f60c567114629f5e6775dff8..77304f33e1200902c7c3f49609df3e22e8477d5f 100644 --- a/.gitignore +++ b/.gitignore @@ -1,25 +1,23 @@ +*.iml +.idea +.ipr +.iws +*.diff +*.patch +*.bak .DS_Store -node_modules -/dist - - -# local env files -.env.local -.env.*.local - -# Log files -npm-debug.log* -yarn-debug.log* -yarn-error.log* -pnpm-debug.log* +node_modules/ +node_modules2/ +.project +.settings +npm-debug.log +.*proj +.svn/ +*.swp +*.swo +*.log +examples/dist/ +yarn-error.log +test/unit/coverage +.vscode package-lock.json - -# Editor directories and files -.idea -.vscode/* -!.vscode/preview.yml -*.suo -*.ntvs* -*.njsproj -*.sln -*.sw? diff --git a/.npmignore b/.npmignore new file mode 100644 index 0000000000000000000000000000000000000000..b2ca5c8bc72fb8e7a8ee6d95a08d6aaaf8c2814a --- /dev/null +++ b/.npmignore @@ -0,0 +1,7 @@ +.* +*.md +*.yml +build/ +node_modules/ +test/ +gulpfile.js diff --git a/.travis.yml b/.travis.yml new file mode 100644 index 0000000000000000000000000000000000000000..0b9bab1e712f9402f768c1c270070795c220a310 --- /dev/null +++ b/.travis.yml @@ -0,0 +1,9 @@ +sudo: required +language: node_js +node_js: + - '8' +script: + - 'npm run test' +before_script: + - 'sudo chown root /opt/google/chrome/chrome-sandbox' + - 'sudo chmod 4755 /opt/google/chrome/chrome-sandbox' diff --git a/LICENSE b/LICENSE new file mode 100644 index 0000000000000000000000000000000000000000..817346d2ec7182fdd1edf7558d40f4ae799aff86 --- /dev/null +++ b/LICENSE @@ -0,0 +1,198 @@ +The MIT License (MIT) + +Copyright (c) 2016-present ViewDesign, https://www.iviewui.com/ + +Permission is hereby granted, free of charge, to any person obtaining a copy +of this software and associated documentation files (the "Software"), to deal +in the Software without restriction, including without limitation the rights +to use, copy, modify, merge, publish, distribute, sublicense, and/or sell +copies of the Software, and to permit persons to whom the Software is +furnished to do so, subject to the following conditions: + +The above copyright notice and this permission notice shall be included in all +copies or substantial portions of the Software. + +THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR +IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, +FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE +AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER +LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, +OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE +SOFTWARE. + +MIT LICENSE + +Copyright (c) 2015-present Alipay.com, https://www.alipay.com/ + +Permission is hereby granted, free of charge, to any person obtaining +a copy of this software and associated documentation files (the +"Software"), to deal in the Software without restriction, including +without limitation the rights to use, copy, modify, merge, publish, +distribute, sublicense, and/or sell copies of the Software, and to +permit persons to whom the Software is furnished to do so, subject to +the following conditions: + +The above copyright notice and this permission notice shall be +included in all copies or substantial portions of the Software. + +THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, +EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF +MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND +NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE +LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION +OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION +WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE. + +The MIT License (MIT) + +Copyright (c) 2016 ElemeFE + +Permission is hereby granted, free of charge, to any person obtaining a copy +of this software and associated documentation files (the "Software"), to deal +in the Software without restriction, including without limitation the rights +to use, copy, modify, merge, publish, distribute, sublicense, and/or sell +copies of the Software, and to permit persons to whom the Software is +furnished to do so, subject to the following conditions: + +The above copyright notice and this permission notice shall be included in all +copies or substantial portions of the Software. + +THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR +IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, +FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE +AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER +LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, +OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE +SOFTWARE. + +The MIT License (MIT) + +Copyright (c) 2015 Koala + +Permission is hereby granted, free of charge, to any person obtaining a copy +of this software and associated documentation files (the "Software"), to deal +in the Software without restriction, including without limitation the rights +to use, copy, modify, merge, publish, distribute, sublicense, and/or sell +copies of the Software, and to permit persons to whom the Software is +furnished to do so, subject to the following conditions: + +The above copyright notice and this permission notice shall be included in all +copies or substantial portions of the Software. + +THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR +IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, +FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE +AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER +LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, +OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE +SOFTWARE. + +The MIT License (MIT) + +Copyright (c) 2016 vue-beauty + +Permission is hereby granted, free of charge, to any person obtaining a copy +of this software and associated documentation files (the "Software"), to deal +in the Software without restriction, including without limitation the rights +to use, copy, modify, merge, publish, distribute, sublicense, and/or sell +copies of the Software, and to permit persons to whom the Software is +furnished to do so, subject to the following conditions: + +The above copyright notice and this permission notice shall be included in all +copies or substantial portions of the Software. + +THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR +IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, +FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE +AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER +LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, +OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE +SOFTWARE. + +MIT License + +Copyright (c) 2016-present, Airyland + +Permission is hereby granted, free of charge, to any person obtaining a copy +of this software and associated documentation files (the "Software"), to deal +in the Software without restriction, including without limitation the rights +to use, copy, modify, merge, publish, distribute, sublicense, and/or sell +copies of the Software, and to permit persons to whom the Software is +furnished to do so, subject to the following conditions: + +The above copyright notice and this permission notice shall be included in all +copies or substantial portions of the Software. + +THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR +IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, +FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE +AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER +LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, +OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE +SOFTWARE. + +The MIT License (MIT) + +Copyright (c) 2016 Drifty (http://drifty.com/) + +Permission is hereby granted, free of charge, to any person obtaining a copy +of this software and associated documentation files (the "Software"), to deal +in the Software without restriction, including without limitation the rights +to use, copy, modify, merge, publish, distribute, sublicense, and/or sell +copies of the Software, and to permit persons to whom the Software is +furnished to do so, subject to the following conditions: + +The above copyright notice and this permission notice shall be included in +all copies or substantial portions of the Software. + +THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR +IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, +FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE +AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER +LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, +OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN +THE SOFTWARE. + +The MIT License (MIT) + +Copyright (c) 2015 greyby + +Permission is hereby granted, free of charge, to any person obtaining a copy +of this software and associated documentation files (the "Software"), to deal +in the Software without restriction, including without limitation the rights +to use, copy, modify, merge, publish, distribute, sublicense, and/or sell +copies of the Software, and to permit persons to whom the Software is +furnished to do so, subject to the following conditions: + +The above copyright notice and this permission notice shall be included in all +copies or substantial portions of the Software. + +THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR +IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, +FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE +AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER +LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, +OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE +SOFTWARE. + +The MIT License (MIT) + +Copyright (c) 2016-present TalkingData + +Permission is hereby granted, free of charge, to any person obtaining a copy +of this software and associated documentation files (the "Software"), to deal +in the Software without restriction, including without limitation the rights +to use, copy, modify, merge, publish, distribute, sublicense, and/or sell +copies of the Software, and to permit persons to whom the Software is +furnished to do so, subject to the following conditions: + +The above copyright notice and this permission notice shall be included in all +copies or substantial portions of the Software. + +THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR +IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, +FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE +AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER +LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, +OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE +SOFTWARE. diff --git a/README-CN.md b/README-CN.md new file mode 100644 index 0000000000000000000000000000000000000000..95ec2e3e507884b99985f5fde3660eabdbd0bfb8 --- /dev/null +++ b/README-CN.md @@ -0,0 +1,122 @@ +
+
+
+
+
+
+
+
+
+
史蒂夫·乔布斯(Steve Jobs),1955年2月24日生于美国加利福尼亚州旧金山,美国发明家、企业家、美国苹果公司联合创办人。
+ +斯蒂夫·盖瑞·沃兹尼亚克(Stephen Gary Wozniak),美国电脑工程师,曾与史蒂夫·乔布斯合伙创立苹果电脑(今之苹果公司)。斯蒂夫·盖瑞·沃兹尼亚克曾就读于美国科罗拉多大学,后转学入美国著名高等学府加州大学伯克利分校(UC Berkeley)并获得电机工程及计算机(EECS)本科学位(1987年)。
+ +乔纳森·伊夫是一位工业设计师,现任Apple公司设计师兼资深副总裁,英国爵士。他曾参与设计了iPod,iMac,iPhone,iPad等众多苹果产品。除了乔布斯,他是对苹果那些著名的产品最有影响力的人。
+ +不显示分隔符及 easing 动画
+控制
+ ++ iView is a set of UI components and widgets built on Vue.js. + iView is a set of UI components and widgets built on Vue.js. + iView is a set of UI components and widgets built on Vue.js. +
+ ++ iView is a set of UI components and widgets built on Vue.js. + iView is a set of UI components and widgets built on Vue.js. + iView is a set of UI components and widgets built on Vue.js. +
+ ++ iView is a set of UI components and widgets built on Vue.js. + iView is a set of UI components and widgets built on Vue.js. + iView is a set of UI components and widgets built on Vue.js. +
+ ++ iView is a set of UI components and widgets built on Vue.js. + iView is a set of UI components and widgets built on Vue.js. + iView is a set of UI components and widgets built on Vue.js. +
++ iView is a set of UI components and widgets built on Vue.js. + iView is a set of UI components and widgets built on Vue.js. + iView is a set of UI components and widgets built on Vue.js. +
++ iView is a set of UI components and widgets built on Vue.js. + iView is a set of UI components and widgets built on Vue.js. + iView is a set of UI components and widgets built on Vue.js. +
+ ++ iView is a set of UI components and widgets built on Vue.js. + iView is a set of UI components and widgets built on Vue.js. + iView is a set of UI components and widgets built on Vue.js. +
+ ++ iView is a set of UI components and widgets built on Vue.js. + iView is a set of UI components and widgets built on Vue.js. + iView is a set of UI components and widgets built on Vue.js. +
+ ++ iView is a set of UI components and widgets built on Vue.js. + iView is a set of UI components and widgets built on Vue.js. + iView is a set of UI components and widgets built on Vue.js. +
+Content Content Content Content
+Content Content Content Content
+Content Content Content Content
+Content Content Content Content
+Content Content Content Content
+Content Content Content Content
+Content Content Content Content
+Content Content Content Content
+Content Content Content Content
+Content Content Content Content
+Content Content Content Content
+Content Content Content Content
+Content Content Content Content
+Content Content Content Content
+Content Content Content Content
+Content Content Content Content
+子元素向左排列
+子元素向右排列
+子元素居中排列
+子元素等宽排列
+子元素分散排列
+顶部对齐
+col-4
+col-4
+col-4
+col-4
+底部对齐
+col-4
+col-4
+col-4
+col-4
+居中对齐
+col-4
+col-4
+col-4
+col-4
+{{ fit }}
+{{ fit }}
+{{ i }}
++ Name: {{ value }} +
++ +
+ + diff --git a/examples/routers/more.vue b/examples/routers/more.vue new file mode 100644 index 0000000000000000000000000000000000000000..62da1fe6fd37619f89a2b74e7aadd90646a2349f --- /dev/null +++ b/examples/routers/more.vue @@ -0,0 +1,67 @@ + + +对话框内容
+对话框内容
+对话框内容
+对话框内容
+对话框内容
+对话框内容
+With desc
+ + + + +Only title
+ + + + +初始内容:10000,格式化:'0,0.0000'
+“李·克劳是Chiat\Day广告公司的创意总监,正是他为麦金塔电脑的上市打造了震撼的广告片——“1984”。1997年7月初的一天,他正驾车行驶于洛杉矶,这时车载电话响了,是乔布斯打来的。“嗨,李,我是史蒂夫,”乔布斯说,“你猜怎么着?阿梅里奥刚刚辞职了。你能过来一趟吗?”
+“苹果当时正在挑选新的广告代理商,而乔布斯还没有看到满意的。所以他希望克劳和他的公司(当时已经改名为TBWA\Chiat\Day)来参与竞争。“我们必须证明苹果仍然生机勃勃,”乔布斯说,“而且它仍然代表着与众不同。”
+“克劳说他不参与广告比稿。“你知道我们的水平广他说。然而乔布斯开始恳求,他说很难拒绝其他参与比稿的广告代理——包括BBDO和阿诺国际传播(Arnold Worldwide)——而直接起用“老关系”。克劳于是同意带一些创意脚本飞到库比蒂诺。回忆当年的那一幕,乔布斯潸然泪下:”
+“想到这件事就会让我哽咽,真的让我哽咽。显然,李还是那么爱苹果。他不愧是最棒的广告人。当时他已经10年没有比过稿了。可他来了,他把他的心都掏了出来,因为他和我们一样爱苹果。是他和他的团队带来了这个无与伦比的创意——“非同凡想”,比其他人的要好上10倍。我激动得说不出话来,现在一想到这个我还是忍不住流泪:李那么在乎苹果,还有他那个棒极了的“非同凡想”。每当我发现自己身处一种纯粹种精神与爱的纯粹之中,我就会忍不住掉眼泪。这感觉就这么撞进了我的心,一下子抓住了我。当时就是这样。那种纯粹我永远都不会忘记。他坐在我的办公室里给我看那些创意,我就忍不住哭了。每次一想到这个我还是忍不住要哭。”
+“乔布斯和克劳一致认为苹果是世界上最伟大的品牌之一——如果加上感情因 素可能排进前五名——但是需要让大家意识到它的与众不同之处。所以他们想要一个品牌形象宣传,而不是一系列突出产品的广告。其创意目的并不是赞美计算机可以做什么,而是赞美富有创造力的人们在计算机的辅助下可以做什么。“这不是在说处理器速度或者内存,”乔布斯回忆说,“而是在说创造力。”它的目标受众不仅仅是潜在的顾客,还包括苹果自己的员工。“我们苹果的员工已经忘记了自己是谁。要回想起你是谁的方法之一,就是要想起你的偶像是谁。这就是那次宣传活动的缘起。”
+“克劳和他的团队尝试了很多种方式去赞美那些“非同凡想”的“狂人”。他们用席尔(Seal)的歌曲《疯狂》(“若不疯狂,便会灭亡……”)做了一段视频,但是没能拿到这首歌的版权。之后他们又尝试了各种版本,用过美国诗人罗伯特·弗罗斯特(Robert Frost)朗诵《未选择的路》(The Road Not Taken)的录音,也用过罗宾·威廉姆斯(Robin Williams)在《死亡诗社》(Dead Poet Society)中的演讲录音。最终他们决定,需要撰写原创的广告词,于是他们开始写初稿,开头就是:“致疯狂的人……”
+“乔布斯一如既往地要求严格。当克劳的团队飞过去给他看一个版本的广告词时,乔布斯冲着年轻的广告撰稿人爆发了。“这是狗屎!”他咆哮着,“这是广告公司制造出来的垃圾,我恨它!”这是那位年轻的撰稿人第一次见乔布斯,他站在那儿哑口无言。后来他再也没有回去。但是那些能勇敢面对乔布斯的人——包括克劳和他的同事肯·西格尔(Ken Segall)以及克雷格·谷本(Craig Tanimoto)——成功地跟他一起创作了一段朗朗上口的广告词。在最初的60秒版本中,它是这样的:”
+“致疯狂的人。他们特立独行。他们桀骜不驯。他们惹是生非。他们格格不入。他们用与众不同的眼光看待事物。他们不喜欢墨宁成规。他们也不愿安于现状。你可以认同他们,反对他们,颂扬或是诋毁他们。但唯独不能漠视他们。因为他们改变了寻常事物。他们推动人类向前迈进。或许他们是别人眼里的疯子,但他们却是我们眼中的天才。因为只有那些疯狂到以为自己能够改变世界的人……才能真正改变世界。”
+“其中几句是乔布斯亲自撰写的,包括“他们推动人类向前迈进”那一句。到8月初Macworld大会在波士顿召开时,他们已经有了一个初步的版本,他向自己的团队进行了展示。他们都认为它还不够完善,但乔布斯在他的主题演讲中用上了这些概念以及“非同凡想”这个短语。“一个绝妙的理念正在萌芽,”他说,“苹果品牌代表的,是那些跳出固有模式进行思考的人,那些想用计算机帮助自己改变世界的人。”
+“他们争论了语法问题:如果“非同”(different)是修饰动词“想”(think),那应该以副词的形式出现,即“想得不同”(think differently)。但是乔布斯坚持说他想要把“非同”当成名词来用,就像“think victory”(思考胜利)或“think beauty”(思考美丽)里的用法一样。同时,这也体现了一种口语用法,诸如“think big”(野心勃勃)这类短语。乔布斯后来解释说:“我们在推出它之前讨论了它的正确性。如果你想想我们要表达的意思,就知道它是合乎语法的。不是想‘同样的事’,而是想‘不同的事’。想一点不同的事,想很多不同的事,非同凡想。而‘想得不同’就表达不出我想要的意思。”
+“为了让人们联想到《死亡诗社》的精神,克劳和乔布斯想让罗宾·威廉姆斯朗读这段旁白。威廉姆斯的经纪人说他不做广告,于是乔布斯尝试直接给他打电话。他联系上了威廉姆斯的妻子,但她不让他直接和威廉姆斯通话,因为她知道乔布斯多么擅长说服别人。他们还考虑了玛雅·安吉洛(Maya Angelou)和汤姆·汉克斯。那年秋天,在一场比尔·克林顿出席的筹款晚宴上,乔布斯把总统拉到一边,请求他打电话给汉克斯,说服汉克斯来做这件事,但是总统“搁置否决”了这个请求。最终他们选定了理查德·德莱福斯(Richard Dreyfuss),他是位忠实的苹果迷。”
+“除了电视广告,他们还创造了历史上最令人难忘的一系列平面广告。每则广告都有一个标志性历史人物的黑白肖像,除此之外只有角落里的苹果标志和广告语“非同凡想”。更酷的是,这些肖像都没有说明文字。其中有些人——爱因斯坦、甘地、列侬、迪伦、毕加索、爱迪生、卓别林、马丁·路德·金——很容易辨认。但是另一些就不那么容易叫出名字,需要加以猜测或询问别人那是谁:玛莎·葛莱姆(Martha Graham)、安塞尔·亚当斯、理查德.费曼(Richard Feynman)、玛利亚·卡拉斯(Maria Callas)、弗兰克·劳埃德·赖特、詹姆斯·沃森(James Watson)、阿梅莉亚·埃尔哈特(Amelia Earhart)。”
+“这些人大多是乔布斯心目中的偶像。他们都富有创造性,敢于冒险,不惧失败,赌上自己的职业生涯去做与众不同的事情。作为一个摄影迷,乔布斯亲自参与照片选择,确保为偶像们选到完美的肖像。“这张甘地的照片不对劲儿。”有一次他对克劳发火。克劳解释说,那张由摄影师玛格丽特·伯克-怀特(Margaret Bourke-White)拍摄的甘地在纺车边的著名照片,肖像版权由时代与生活图片社所有,不能被用于商业用途。于是,乔布斯给时代公司的主编诺曼·珀尔斯坦(Norman Pearlstine)打电话,软磨硬泡地让他破了一次例。他打电话给尤妮斯·施赖弗(Eunice Shriver),确认她的家族同意公开一张她哥哥鲍比·肯尼迪(Bobby Kennedy)在阿巴拉契亚山间旅行的照片,他很喜欢那一张;他还亲自跟吉姆·汉森(Jim Henson)的孩子们沟通,拿到了这位已故提线木偶剧演员的最合适的照片。”
+“他同样给小野洋子打电话要一张她已故丈夫约翰·列侬的照片。她给他寄了一张,但那不是乔布斯最喜欢的。“在广告投放之前,我在纽约,去了一家我喜欢的日本小餐馆,并告诉她我会在那II。”他回忆说。当他到达时,小野洋子来到他面前。“这张好一些,”她说着,递给他一个信封。“我想我会见到你,所以我就随身带着这个。”这就是那张她和约翰拿着花束一起在床上的经典照片。苹果最终使用了这张照片。“我能看出来约翰为什么会爱上她。”乔布斯回忆说。”
+“理査德·德莱福斯读的旁白效果很好。但是李·克劳有了另一个想法。如果乔布斯自己读这段画外音会怎么样?“你得明白,”克劳对他说,“你应该这样做。”于是,乔布斯坐进录音室,试录了几次,很快就完成了一条录音,大家都很喜欢。当时的想法是,如果用它,他们不会告诉大家是谁在说这些话,就像他们不给偶像们的肖像配说明文字一样。最终人们会猜出那是乔布斯。“使用你的声音,效果会非常强烈,”克劳说,“这是一种表明你再次拥有这个品牌的方式。”
+“乔布斯无法决定用自己的声音还是仍然用德莱福斯的版本。最后,到了广告必须提交给电视台的那晚,它将在《玩具总动员》的电视首映式上播出,这是个合适的时机。一如既往,乔布斯不喜欢被强迫作出决定。最后,他告诉克劳两个版本都发出去,这样他就可以思考到早上再决定。到了早上,乔布斯打电话告诉他们用德莱福斯的版本。“如果用我的声音,人们发现后会觉得那是关于我的广告。”他告诉克劳,“可那不是。那是关于苹果的。”
+“自从参加了苹果农场之后,乔布斯就把自己定义为一个反主流文化的孩子,这个定义也延伸到了苹果公司。在“非同凡想”和“1984”等广告中,他利用对苹果品牌的定位重申了自己的叛逆性格,尽管当时他已经是一个亿万富翁了,这也让“婴儿潮”一代的其他人和他们的孩子纷纷效仿。“从他年轻时我第一次见到他,他就有无比强烈的直觉,知道他想让他的品牌对人们产生什么样的影响克劳说。”
+“极少有其他公司或领导者——可能根本没有——敢于把他们的品牌跟甘地、爱因斯坦、马丁·路德·金、毕加索联系在一起,而且大获成功。乔布斯能够鼓励人们定义自己——作为反企业的、富有创造性的、敢于创新的叛逆者——而且只通过使用什么电脑就实现了这种定义。“史蒂夫创造了科技行业唯一一个时尚品牌,”拉里·埃利森说,“人们会因为拥有某些品牌的汽车而骄傲——保时捷、法拉利、普锐斯——因为我开什么车能一定程度上说明我是什么样的人。人们对苹果的产品有同样的感受。”
+“从“非同凡想”宣传活动开始,乔布斯会在每周三下午跟他的主要代理商、营销部门和公关部门开三个小时的自由讨论会,探讨广告战略,这个惯例在乔布斯在苹果公司的岁月里一直延续了下去。“地球上再没有哪个CEO像史蒂夫一样对待市场营销。”克劳说,“每周三他都在审定新的电视广告、平面广告和广告牌。”会议结束后,乔布斯常常带克劳和克劳的两个同事——邓肯·米尔纳(Duncan Milner)和詹姆斯·文森特(James Vincent)——一起去苹果戒备森严的设计工作室看开发中的产品。“当他向我们展示正在开发的东西时,会变得激情澎湃。”文森特说。乔布斯在产品创造过程中就和营销专家们分享他的激情,可以确保他们制作的每一个广告中都灌输了他的情感。”
+摘录来自: [美] 沃尔特·艾萨克森. “史蒂夫·乔布斯传。”
+{{ item }}
+1976年
+Apple I 问世
+1984年
+发布 Macintosh
+2007年
+发布 iPhone
+2010年
+发布 iPad
+2011年10月5日
+史蒂夫·乔布斯去世
+Click or drag files here to upload
+| {{ item }} | + + +
|---|
|
+
+
+ {{ date.date }}
+
+
+ |
+
|
+
+
+ {{ month.month }}
+
+
+ |
+
+
|
+
+
+ {{ column.title || '' }}
+
+
+
+
+
+
+
+
+
+
+
+
+
+
|
+
+ + |
|---|
| + + + | +