diff --git a/cli/pom.xml b/cli/pom.xml
index 0ee2aae04e641aeb87f2a8f3bd78f2086f3c6ec3..68c0f93de93f725c687e41357eb3950c44e50519 100644
--- a/cli/pom.xml
+++ b/cli/pom.xml
@@ -5,7 +5,7 @@
   <parent>
     <groupId>org.jenkins-ci.main</groupId>
     <artifactId>pom</artifactId>
-    <version>2.10-SNAPSHOT</version>
+    <version>2.10</version>
   </parent>
 
   <artifactId>cli</artifactId>
diff --git a/core/pom.xml b/core/pom.xml
index 9015609e2d6e37d99354c1b0a27eb57c1acb6dd0..3ca0fb07ceebd510df5d7e7d82ee5f81cf625ed0 100644
--- a/core/pom.xml
+++ b/core/pom.xml
@@ -29,7 +29,7 @@ THE SOFTWARE.
   <parent>
     <groupId>org.jenkins-ci.main</groupId>
     <artifactId>pom</artifactId>
-    <version>2.10-SNAPSHOT</version>
+    <version>2.10</version>
   </parent>
 
   <artifactId>jenkins-core</artifactId>
diff --git a/pom.xml b/pom.xml
index a993351838b0f584e50a1d48d52f9c3b00cb673f..ab2ae0f4db328b08ac1235d646c2617742deaf00 100644
--- a/pom.xml
+++ b/pom.xml
@@ -33,7 +33,7 @@ THE SOFTWARE.
 
   <groupId>org.jenkins-ci.main</groupId>
   <artifactId>pom</artifactId>
-  <version>2.10-SNAPSHOT</version>
+  <version>2.10</version>
   <packaging>pom</packaging>
 
   <name>Jenkins main module</name>
@@ -58,7 +58,7 @@ THE SOFTWARE.
     <connection>scm:git:git://github.com/jenkinsci/jenkins.git</connection>
     <developerConnection>scm:git:ssh://git@github.com/jenkinsci/jenkins.git</developerConnection>
     <url>https://github.com/jenkinsci/jenkins</url>
-    <tag>HEAD</tag>
+    <tag>jenkins-2.10</tag>
   </scm>
 
   <distributionManagement>
diff --git a/test/pom.xml b/test/pom.xml
index 1ec04473afd3118a0ff5d255078507727e0774eb..4df3ab7f671413779130e1954ed26a40257a23f3 100644
--- a/test/pom.xml
+++ b/test/pom.xml
@@ -28,7 +28,7 @@ THE SOFTWARE.
   <parent>
     <groupId>org.jenkins-ci.main</groupId>
     <artifactId>pom</artifactId>
-    <version>2.10-SNAPSHOT</version>
+    <version>2.10</version>
   </parent>
 
   <artifactId>test</artifactId>
diff --git a/war/pom.xml b/war/pom.xml
index 9b56d77ce219a3bf5cea927371038b34397e10ef..094632c5faf044c8baee8e459c929b84cf6d7cfb 100644
--- a/war/pom.xml
+++ b/war/pom.xml
@@ -28,7 +28,7 @@ THE SOFTWARE.
   <parent>
     <groupId>org.jenkins-ci.main</groupId>
     <artifactId>pom</artifactId>
-    <version>2.10-SNAPSHOT</version>
+    <version>2.10</version>
   </parent>
 
   <artifactId>jenkins-war</artifactId>